User Acquisition Manager

Job not on LinkedIn

🔥 9 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $150k - $200k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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ClubWPT Gold

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎮 Gaming

👥 B2C

🛍️ eCommerce

Gaming • B2C • eCommerce

ClubWPT Gold is an online poker platform that offers players a chance to participate in poker games and tournaments for fun and the opportunity to win cash prizes without the need for real-money gambling. It provides a social gaming experience with a community-focused approach, allowing users to engage with each other while playing.

📋 Description

• Own the day-to-day management of paid campaigns across Meta (primary), Google, Reddit, Snap, and Twitter/X • Build, launch, and continuously optimize campaigns across prospecting and retargeting funnels • Manage budget allocation across platforms and campaigns to maximize return on ad spend (ROAS) and hit CPA targets • Maintain a rigorous testing cadence across audiences, creatives, bidding strategies, and placements • Partner with the Creative and Design teams to brief, iterate, and evaluate ad creative performance • Analyze creative data to identify winning concepts and inform the next round of production • Track, report, and interpret campaign performance against KPIs including CPI, CPR, LTV, ROAS, and retention cohorts • Build dashboards and regular reporting cadences for internal stakeholders • Connect ad platform data with downstream product and revenue metrics to evaluate true acquisition quality • Stay current on Meta Ads platform changes, algorithm shifts, new formats, and policy updates • Maintain functional knowledge of Google (Search, UAC, YouTube), Reddit, Snap, and Twitter/X ad ecosystems — understanding each platform's unique audiences, formats, and optimization levers • Work closely with Product, Analytics, and Creative to align acquisition strategy with retention and monetization goals • Contribute to the broader growth roadmap with data-backed channel recommendations and forecasts

🎯 Requirements

• 3+ years managing paid social and/or paid search campaigns, with demonstrated hands-on experience in Meta Ads Manager as a daily workflow tool • Expert-level command of Meta Ads — campaign structure, audience segmentation, pixel and Conversions API setup, creative testing frameworks, and algorithm optimization • Functional working knowledge of Google Ads (UAC, Search, YouTube), Reddit Ads, Snapchat Ads, and Twitter/X Ads — including how to adapt strategy and creative to each platform's audience and format • Strong command of performance data, with the ability to translate numbers into clear optimization decisions and communicate findings to non-technical stakeholders • Ability to evaluate ad creative from a performance lens and provide specific, actionable feedback that improves results • Experience running UA campaigns for mobile apps, games, or subscription products strongly preferred; casino, competitive gaming, or live-service game experience is a plus • Familiarity with mobile measurement partners (MMPs) such as AppsFlyer, Adjust, or Singular; comfortable working with incrementality testing and attribution methodology • Experience leveraging AI tools for ad copy iteration, creative testing at scale, or workflow automation is a plus • Degree in Marketing, Business, Statistics, or a related field preferred — or equivalent demonstrated experience

🏖️ Benefits

• Real Ownership & Impact • Opportunity to Build • Strong Cross-Functional Culture