Growth Marketing Manager

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Impellam Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Impellam Group is a global workforce solutions and recruitment company that provides managed service provider (MSP) and contingent workforce management, recruitment process outsourcing (RPO), services procurement/statement-of-work support, talent advisory, direct sourcing, training and deployment services. The company focuses on delivering mission-critical STEM and specialist talent to help enterprises future-proof their workforce, emphasizes ESG and social impact, and is recognized as an industry leader in contingent workforce and services procurement.

📋 Description

• Own the full-funnel acquisition and activation engine that attracts candidates to our platform • Build and execute campaigns across lifecycle, conversion, and activation channels • Partner closely with the paid channels owner to align on audience, timing, and messaging • Work closely with Product to improve in-platform conversion • Use data to make fast decisions about what's working and what isn't • Build and run segmented nurture flows in our marketing automation platform • Own email acquisition programs end-to-end: list strategy, segmentation, copy, and performance reporting • Own candidate-facing acquisition pages: writing copy, configuring tracking, and running conversion tests • Design lifecycle interventions to improve activation rates • Build the tracking and attribution framework that connects ad spend to activation to placement • Present results with clear takeaways and a point of view on what's next • Use AI tools to accelerate audience research, creative production, and campaign iteration

🎯 Requirements

• High School Diploma, GED / GSCEs / A Levels or equivalent credentials • Bachelor's degree preferred, but can be substituted for applicable experience • 6 to 8 years of performance or growth marketing experience, with direct, hands-on ownership of lifecycle and email programs • A track record of partnering closely with paid acquisition teams • Experience managing budgets, building campaigns from scratch, and reporting on results without relying on an agency • Demonstrated experience using AI tools as a core part of your marketing workflow • Experience in a two-sided marketplace, platform product, or any environment where users had to complete steps post-registration to generate value • Understanding of funnel drop-off, lifecycle stages, and how marketing intersects with product and onboarding • Experience building audience personas or ICPs and translating them into differentiated campaign strategies • Comfort working with imperfect data