Reputation & Partnerships Consultant

🕒 3 days ago

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CNO Financial Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1979

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

CNO Financial Group is a financial services company primarily focused on insurance solutions for individuals and businesses. The company emphasizes helping communities and people by providing essential financial products such as life insurance, annuities, and health insurance through its subsidiaries like Bankers Life and Colonial Penn Life Insurance Company. CNO Financial positions itself as a company that values customer experience, corporate responsibility, and sustainability. It is also committed to creating a supportive and diverse work environment for its employees, offering numerous career growth opportunities and work-life balance. The company operates nationwide, with a significant presence in life and health insurance markets.

📋 Description

• Lead and govern enterprise-wide brand reputation strategy across public-facing channels, platforms, and emerging technologies • Identify, evaluate, and manage strategic partnerships, endorsements, and third-party platforms across paid, owned, earned, and field channels • Monitor, analyze, and report on brand sentiment, reviews, and external perception • Surface insights, risks, and recommendations to inform brand strategy and marketing campaigns • Serve as the cross-functional subject matter expert for reputation and partnership initiatives • Manage intake and prioritization while aligning initiatives with marketing, media, and brand strategy • Partner with Compliance, Recruiting, and Marketing teams on customer and employer brand reputation • Develop response frameworks, risk management approaches, recruiting brand positioning, and crisis coordination • Define and track performance metrics for reputation and partnerships • Deliver executive-level reporting and insights to drive continuous improvement and measurable business impact

🎯 Requirements

• Bachelor's Degree in Marketing, Communications, Psychology, or equivalent work experience • 6 years of experience in brand partnerships, reputation management, or brand marketing with examples of measurable results • Strong expertise in brand strategy, reputation management, and partnership marketing • Ability to translate brand and reputation expertise into actionable business strategies • Comfort working with emerging technologies, including AI and digital platforms • Ability to influence and lead cross-functional stakeholders in a complex, matrixed organization • Experience collaborating with Marketing, Legal, CX, and IT teams • Data-driven mindset and experience analyzing qualitative and quantitative inputs, including sentiment, feedback, and performance data • Exceptional communication skills for clear, compliant, and brand-appropriate messaging • Strong project management and prioritization skills • Experience operating in regulated or risk-sensitive environments • Understanding of compliance considerations in customer communications and partnerships • Willingness to work Central time zone business hours • Preferred: 8+ years of experience in brand partnerships, reputation management, or brand marketing • Preferred: Experience optimizing brand reputation through Trustpilot • This position is not eligible for visa sponsorship • All work must be performed within the United States • Ability to work Central or Eastern Time hours

🏖️ Benefits

• Medical, Dental, and Vision insurance • Performance-based bonus or sales incentive • 401(k) retirement plan with company match • Short-term & long-term disability insurance • Paid time off and 10 corporate holidays • Paid parental leave • Company-paid life insurance • Mental & Financial Well-Being resources • Flexible work environment • Opportunities to grow skills through challenging professional experiences • Occasional travel to corporate offices may be required