Senior GTM Systems, AI Specialist

🕒 August 25

🇺🇸 United States – Remote

💵 $135k - $160k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cobalt

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔐 Security

☁️ SaaS

Security • SaaS

Cobalt is a leading provider of offensive security services, specializing in modern pentesting solutions. They offer a comprehensive platform that includes dynamic application security testing, network security, and cloud security. Known as the pioneers of Pentest as a Service (PtaaS), Cobalt allows organizations to efficiently scale their security efforts with on-demand access to a pool of expert pentesters. Their services are designed to help businesses identify risks and secure their infrastructure efficiently while ensuring compliance with industry standards. Cobalt's innovative approach and proven experience help companies reduce security risks and improve their overall security posture.

📋 Description

• Own and scale the technology infrastructure powering Cobalt’s go-to-market organization • Serve as primary technical owner and administrator of Salesforce, including architecture, objects, Flows, automation, permissions, integrations, data model, release management, reporting infrastructure, and governance • Own integrations and data flows across Salesforce, HubSpot, Customer Success platforms, enrichment providers, prospecting and sequencing tools, and other GTM applications • Translate GTM strategy and business requirements into scalable technical solutions across Marketing, Sales, and Customer Success • Evaluate, implement, and optimize GTM technologies • Administer HubSpot, including workflows, lifecycle stages, lead scoring and routing, forms, campaign infrastructure, attribution, integrations, automation, and Salesforce synchronization • Support lead management, campaign execution, attribution, intent signals, funnel measurement, and Marketing-to-Sales handoffs • Own GTM data quality and enrichment infrastructure, including field mapping, matching, deduplication, normalization, governance, and monitoring • Build enrichment, data orchestration, intent-signal, engagement-data, and buying-trigger workflows • Support Customer Success platforms and post-sale customer lifecycle processes such as health scoring, segmentation, account planning, renewals, expansion, churn risk, and lifecycle management • Identify and implement automation opportunities across GTM functions • Build workflow automation using native platforms, APIs, webhooks, n8n, Zapier, or similar tools • Evaluate and implement AI-powered solutions and AI-enabled workflows or agents • Own system health, integrations, permissions, release management, documentation, monitoring, controls, and technical governance • Lead technical initiatives end-to-end from discovery and solution design through implementation, testing, deployment, and optimization • Report to the Sr. Director of Revenue Operations and collaborate cross-functionally with Revenue Operations, Marketing, Sales, Customer Success, Analytics, and technical and non-technical stakeholders

🎯 Requirements

• 7+ years of experience in GTM Systems, Revenue Operations, Marketing Operations, Salesforce Administration, GTM Engineering, or a related field within B2B SaaS • Advanced hands-on Salesforce administration expertise, including Flows, automation, permissions, integrations, data architecture, reporting, dashboards, and governance • Advanced hands-on HubSpot administration expertise, including workflows, lifecycle management, lead scoring and routing, forms, campaigns, attribution, automation, integrations, and reporting • Experience as a primary technical owner of Salesforce and HubSpot, including managing integration and data flow between the platforms • Strong understanding of the end-to-end B2B SaaS GTM lifecycle across Marketing, Sales, and Customer Success • Experience with GTM data enrichment and governance, including enrichment providers, matching and mapping logic, deduplication, normalization, data quality monitoring, and CRM data management • Experience designing and maintaining cross-platform integrations using APIs, webhooks, middleware, or workflow automation platforms • Experience building scalable workflow automation using native GTM platforms and n8n, Zapier, Make, or similar technologies • Experience administering or integrating Customer Success platforms and supporting post-sale customer data and workflows • Experience applying AI and automation to GTM workflows • Ability to independently own business-critical GTM systems, troubleshoot complex issues, and drive technical initiatives from requirements through deployment • Strong communication and partnership skills with technical and non-technical stakeholders • Nice to have: Experience with Apollo, Clay, LeanData, ZoomInfo, 6sense, Gong, Outreach, Qualified, Clari, UserGems, Planhat, or similar platforms • Nice to have: Experience with signal-based GTM workflows, AI-powered workflows or agents, SQL, Python, JavaScript, TypeScript, and SaaS systems transformation

🏖️ Benefits

• Competitive compensation • Attractive equity plan • 401(k) program (US) or pension (EU) • Medical, dental, vision and life insurance (US) or statutory healthcare (EU) • Wellness stipend • Work-from-home equipment and Wi-Fi stipend • Learning and development stipend • Flexible, generous paid time off • Paid parental leave • Ongoing mentorship opportunities