Director, Commerce Strategy – Client Partnerships

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Code3

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

Advertising • Marketing

Code3 is a digital marketing agency that specializes in creating connections, igniting creativity, and fueling commerce to propel business growth. With expertise in paid search, paid social, streaming and online video, and more, Code3 offers comprehensive solutions to enhance brand and creative strategy. Their services include scalable creative production, tech and web development, and influencer strategy, providing a full-stack solution for brands to drive growth, especially on platforms like Amazon. Code3 focuses on industries such as Food & Beverage, Retail & Fashion, and Home & Entertainment, tailoring their strategies to each unique sector. The agency prides itself on integrating technology and data-driven strategies to exceed client goals, making them a partner in brand growth and recognition.

📋 Description

• Serve as the senior strategic advisor to key clients across Amazon, Walmart, Target, Instacart, and other marketplaces and retail media networks, as well as Meta, Google, TikTok, and additional paid media channels. • Lead integrated commerce strategies that connect retail readiness, marketplace operations, paid media, organic search visibility, and creative performance to drive revenue growth and market share. • Develop and present marketplace growth plans, annual strategies, media recommendations, retail event plans, and executive business reviews. • Guide clients on Vendor Central and Seller Central best practices, including catalog management, merchandising, promotions, content strategy, and inventory considerations. • Partner with commerce, media, and creative teams to optimize PDPs, Brand Stores, A+ Content, and creative assets for discoverability, conversion, and retail performance. • Oversee retail readiness initiatives including PDP audits, SEO and keyword strategy, ratings and reviews management, assortment strategy, and conversion optimization. • Advise clients on deals, coupons, Prime Day, seasonal planning, and other marketplace growth opportunities. • Align organic marketplace performance with paid retail media investments to maximize efficiency and incremental growth. • Translate client feedback into actionable next steps that help teams meet and exceed expectations. • Collaborate with Finance and Practice leaders to support profitability goals through effective resourcing, pricing, and SOW management. • Define clear expectations and cross-functional needs to drive successful client outcomes. • Lead teams responsible for activation, commerce strategy, and creative execution to ensure accounts perform against business goals and growth targets. • Monitor marketplace trends, search visibility, competitive activity, and category dynamics to identify optimization opportunities. • Evaluate retail media, marketplace sales, and conversion performance using dashboards, reporting tools, and commerce analytics platforms. • Identify portfolio growth opportunities through expanded marketplace support, media investment, content optimization, and integrated channel strategies. • Serve as a trusted partner to senior client stakeholders by delivering strategic insights and forward-looking commerce recommendations.

🎯 Requirements

• 7+ years of experience in digital commerce, retail media, and marketplace strategy across Amazon, Walmart, Target, Instacart, and other retail ecosystems. • Deep expertise in Amazon Vendor Central and/or Seller Central, including catalog management, retail readiness, merchandising, and promotional strategy. • Strong understanding of PDP optimization, marketplace SEO, A+ Content, Brand Stores, ratings and reviews strategy, and conversion-focused content best practices. • Experience managing deals, coupons, Prime Day strategy, tentpole retail activations, and promotional planning across marketplaces. • Expertise in retail media and paid media platforms including Amazon Ads, Walmart Connect, Roundel, Google, Meta, TikTok, and other commerce media channels. • Strong understanding of how creative, content, retail operations, and media work together to influence marketplace growth. • Experience with commerce analytics and measurement solutions used for forecasting, performance evaluation, media planning, and business strategy. • Proven leadership managing complex client relationships, integrated commerce strategies, and cross-functional teams. • Strong executive presence with the ability to communicate marketplace insights and performance findings clearly and strategically.

🏖️ Benefits

• Full medical, dental, and vision benefits as well as generous retirement program • Thoughtful parental leave and return program • Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December • Ongoing learning and development opportunities • Commitment to transparent DEIB practices