Lead, Paid Search

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🗽 New York – Remote

🗽 New York – Remote

💵 $106k - $128k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Code3

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

Advertising • Marketing

Code3 is a digital marketing agency that specializes in creating connections, igniting creativity, and fueling commerce to propel business growth. With expertise in paid search, paid social, streaming and online video, and more, Code3 offers comprehensive solutions to enhance brand and creative strategy. Their services include scalable creative production, tech and web development, and influencer strategy, providing a full-stack solution for brands to drive growth, especially on platforms like Amazon. Code3 focuses on industries such as Food & Beverage, Retail & Fashion, and Home & Entertainment, tailoring their strategies to each unique sector. The agency prides itself on integrating technology and data-driven strategies to exceed client goals, making them a partner in brand growth and recognition.

📋 Description

• Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor) • Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs • Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance • Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools. • Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge • Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship • Be a storyteller: turning complex search strategies into compelling campaign recommendations • Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis • Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing • Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies • Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations • Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations

🎯 Requirements

• 5+ years of proven experience in developing paid search media plans, strategic presentations • Experience contributing to new business pitches • Ability to anticipate client requests, team and agency needs and provide proactive solutions • Proficiency in research platforms, paid search platforms and analytics dashboards • Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)

🏖️ Benefits

• Full medical, dental, and vision benefits as well as generous retirement program • Thoughtful parental leave and return program • Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December • Ongoing learning and development opportunities • Commitment to transparent DEIB practices