Lifecycle Marketing Contractor, Iterable

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $80 - $110 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Cofertility

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $7.3M Series A - Cofertility on 2025-04

Healthcare • Food & Beverage • Consulting

<Cofertility> is a consumer-facing, tech-enabled fertility platform that makes egg freezing and third-party reproduction more accessible through an ethical egg-sharing model and donor matching services. It offers two primary programs—Split, which lets donors freeze eggs for free by donating half of retrieved eggs, and Keep, a self-funded discounted option—and supports both fresh and frozen egg donation, LGBTQ+ families, and clinic partnerships nationwide. Cofertility emphasizes human-centered service, matching donors with intended parents via its marketplace-style platform and providing advocacy and care throughout the fertility journey.

📋 Description

• Translate business priorities, lifecycle strategy, and brand guidelines into effective email and SMS journeys • Draft copy, build, test, launch, and optimize email and SMS flows with company sign-off • Build new drips and expand or optimize existing flows across activation, conversion, and retention • Develop re-engagement and win-back programs based on funnel drop-off analysis • Provide lifecycle support for new program and campaign launches • Audit and update flow messaging, logic, and timing • Build and maintain journeys, campaigns, templates, segments, and lists in Iterable • Partner with product and engineering to validate tracking and specify new events or data points • Hand-code and troubleshoot responsive HTML/CSS email templates • Own segmentation logic, list hygiene, suppression rules, and deliverability • Report performance against funnel-stage conversion and recommend what to scale or discontinue • Run testing across subject lines, send timing, cadence, sender identity, and offer framing • Document lifecycle assets and workflows

🎯 Requirements

• 4+ years running lifecycle, CRM, or email marketing programs, ideally for consumer or D2C brands • Deep, current, hands-on Iterable experience, including journeys, campaigns, segmentation, templates, data feeds, snippets/Handlebars, HTML, email QA, and testing • Iterable fluency required • Experience with Klaviyo, Braze, or Customer.io welcome but not required • Comfortable writing and debugging HTML and CSS for email, including Outlook rendering issues • Strong copywriting and editing skills • Ability to define relevant flow metrics, validate tracking data, analyze results, and make recommendations • Comfortable handling sensitive medical and family-building subject matter with care and precision • Self-starter able to turn business goals into actionable plans

🏖️ Benefits

• Set your own schedule and working hours • Fully remote work arrangement • Autonomy in work • Meaningful work impacting the family-building process