Head of Product, Creative

🕒 2 days ago

🇺🇸 United States – Remote

💵 $243.9k - $286.9k / year

⏰ Full Time

🔴 Lead

🎨 Creative Strategist

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Coinbase

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

₿ Crypto

💸 Finance

💳 Fintech

💰 $21.4M Post-IPO Equity on 2022-11

Crypto • Finance • Fintech

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

📋 Description

• Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience • Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen • Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration • Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design • Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision • Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft

🎯 Requirements

• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences • Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work • Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders • Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment • Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments • Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

🏖️ Benefits

• Total compensation may also include equity and bonus eligibility • Medical benefits • Dental benefits • Vision benefits • 401(k) retirement plan