Social Media Strategist

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

Where this job comes from

Posted on COLAB Marketing Inc.'s careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

Logo of COLAB Marketing Inc.

COLAB Marketing Inc.

11 - 50 employees

Founded 2012

📣 Marketing

☁️ SaaS

Marketing • SaaS

COLAB Marketing Inc. is a Los Angeles–based creative digital agency that combines digital marketing expertise, data, and creative services to grow brands. They offer strategy (positioning, market research, GTM, audits), design (web & mobile, branding, print, illustration), development (websites, mobile apps, prototyping, custom software and SaaS development), and a full suite of marketing services (paid search and social, SEO and content, experiential, photo/video, organic social, email and SMS). COLAB emphasizes a collaborative discovery process, ongoing optimization, and thought leadership in areas like local SEO and AI-driven search.

📋 Description

• Create client-specific monthly social media strategies • Develop content themes, campaign ideas, and posting directions based on client goals • Align social media strategy with client industry, audience behavior, brand positioning, and business objectives • Conduct detailed competitor research for assigned clients • Analyze competitors’ content types, posting frequency, engagement, offers, messaging, creatives, hooks, and audience response • Prepare competitor analysis summaries with actionable recommendations • Build monthly social media content calendars • Coordinate with content writers, graphic designers, video editors, and project managers • Review captions, post concepts, creative briefs, and content directions • Ensure content is client-specific, relevant, timely, and strategically aligned • Review monthly social media performance and track engagement rate, reach, impressions, follower movement, content format performance, and post-level performance • Provide client-specific insights and recommendations in reports • Coordinate task assignment, follow-up, deadlines, blockers, and quality control • Maintain clear task updates in Asana or the company’s project management system • Use AI tools responsibly for research, ideation, content variations, competitor analysis, and efficiency • Edit and refine AI-assisted output to make it client-specific, accurate, and useful

🎯 Requirements

• Strong social media strategy experience • Excellent competitor analysis skills • Strong understanding of engagement, reach, follower growth, and content performance • Ability to create client-specific social media plans • Strong content judgment and creative direction • Good understanding of Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts • Ability to work with designers, writers, video editors, and project managers • Strong written communication • Strong organizational and deadline-management skills • Ability to use AI tools for research, ideation, and content support • Ability to prepare clear performance insights and recommendations • 3–5 years of social media strategy experience • Experience creating competitor analysis reports is required • Agency experience is preferred • Experience managing multiple client accounts is strongly preferred • Experience with service-based businesses such as healthcare, legal, home services, B2B, local businesses, or professional services is a plus

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