Product Owner – Marketing Technology

🕒 June 17

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Colibri Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

📋 Description

• Define and own the product vision, strategy, and roadmap for marketing technology capabilities • Partner with marketing leaders across multiple business areas to create alignment around a shared marketing technology strategy • Lead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across a portfolio of brands • Translate marketing and customer needs into clear product requirements, user stories, and prioritized backlogs • Partner closely with an engineering lead and delivery teams to plan, prioritize, and execute marketing technology initiatives • Own backlog management, sprint planning, prioritization, and product decision-making within an Agile environment • Improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell • Guide the development of segmentation, personalization, lead management, campaign orchestration, and lifecycle marketing capabilities • Identify opportunities to use AI, Generative AI, predictive analytics, and intelligent automation to improve marketing effectiveness and internal processes • Use customer, campaign, and product data to identify problems, prioritize opportunities, and measure product outcomes • Partner with data and technology teams to support integrations between marketing platforms, CRM systems, Data Cloud, CDPs, and data warehouses • Establish KPIs and success metrics related to customer engagement, conversion, deliverability, revenue growth, and platform adoption • Support experimentation through A/B testing, multivariate testing, and continuous optimization • Promote consistent product practices, operating processes, and ways of working across marketing and technology teams • Lead and develop a small product team while remaining actively involved in strategy, requirements, and execution • Ensure marketing technology solutions support data governance, privacy, and regulatory requirements

🎯 Requirements

• Demonstrated experience in both marketing and product management/product ownership • Experience owning a product strategy, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms • Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion • Experience translating business and marketing needs into product requirements and technical user stories • Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders • Ability to influence and create alignment across multiple teams with different priorities and business needs • Experience working in Agile or Scrum environments • Strong analytical and problem-solving skills, with the ability to use data to prioritize opportunities and evaluate outcomes • A hands-on and collaborative leadership style, with the willingness to work through details rather than relying on a large support team. • Comfort operating in a transformation environment where processes, platforms, and ways of working are still being built • Strong communication, stakeholder management, and executive presentation skills • Curiosity about AI and enthusiasm for incorporating AI tools into product management, analysis, documentation, and decision-making • Preferred Experience: Experience with Salesforce Marketing Cloud Engagement, Experience with Salesforce Data Cloud, customer data platforms, or similar customer data and segmentation technologies, Experience leading a large-scale MarTech implementation, migration, or transformation across multiple brands or business units, Experience with Oracle Eloqua or another enterprise marketing automation platform, Experience supporting both B2C and B2B2C business models, Familiarity with CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance, Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation, Previous people leadership or experience managing a small team of product professionals, Experience within a subscription, e-commerce, professional education, or multi-brand organization

🏖️ Benefits

• Committed to building a diverse and inclusive workplace