Director, Content Strategy

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The College Board

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1900

📚 Education

🤝 Non-profit

Education • Non-profit

The College Board is a mission-driven, not-for-profit organization dedicated to promoting excellence and equity in education. It connects students to college success and opportunity by supporting them in building essential skills for higher education and removing barriers to access. The College Board operates with a focus on respect, diversity, inclusion, and collaboration, with a diverse and dedicated team of professionals. Based in several locations across the United States, they strive to modernize operations and increase their digital footprint, supporting students and families nationwide.

📋 Description

• Own and define content strategy for one or more areas of College Board’s digital assessment platform • Set content approaches, define quality standards, prioritize work, and own outcomes across assigned domains • Create user-centered product content, including UI copy, instructions, onboarding flows, and contextual help • Develop shared content standards covering voice, tone, terminology, and accessibility • Translate user research, analytics, and feedback into content hypotheses and iterative improvements • Manage content workstreams independently across complex, multi-stakeholder environments • Own and evolve information architecture, navigation models, taxonomies, labeling systems, and content structures • Partner with UX designers and content engineers • Lead discovery, design critiques, and cross-functional workshops • Design and improve editorial workflows, content operations, and governance processes • Perform hands-on CMS content entry, structuring, and lifecycle management • Evaluate and shape AI tools for content discovery, drafting, and workflow efficiency • Provide evidence-backed recommendations to the Senior Director on strategy and priorities • Develop shared approaches, templates, and best practices for the content strategy practice • Lead content messaging updates during test administration windows for widespread user issues • Support onboarding and collaboration as the team grows

🎯 Requirements

• 5–8 years of experience in content strategy, UX writing, or product content design • Experience ideally in complex digital product or platform environments • Exceptional writing and editing skills • Portfolio demonstrating clarity, judgment, and range across digital product contexts • Experience working closely with UX designers on information architecture and content structure • Ability to independently own and drive content work in complex, multi-stakeholder environments • Familiarity with editorial workflows and content operations • Hands-on experience with CMS platforms and content management processes • Strong collaboration and communication skills • Comfort operating in iterative, evolving environments • Ability to travel 3–5 times a year to College Board offices or on College Board business • Authorization to work in the United States • Passion for expanding educational and career opportunities and mission-driven work • Curiosity and enthusiasm for emerging technologies and willingness to experiment with AI-driven solutions • Ability to learn and apply new digital tools independently and proactively • Clear and concise written and verbal communication skills • Learner’s mindset and commitment to growth • Drive for impact and excellence, including data-informed decision-making and complex problem solving • Collaborative and empathetic approach • Preferred: experience with large-scale or platform-based digital products • Preferred: familiarity with structured content, taxonomy, or content modeling • Preferred: experience with or curiosity about AI tools applied to content workflows • Preferred: background in content governance or lifecycle management

🏖️ Benefits

• Remote work • Option to be fully remote or hybrid for candidates living near College Board offices • Annual bonuses • Opportunities for merit-based raises and promotions • Mission-driven workplace where your impact matters • Team investment in development and success • Supportive team • Comprehensive benefits package • Occasional travel to meet in person for business purposes