SEO, GEO Content Strategist

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🔥 0 minutes ago

⛰️ Colorado, Illinois, +3 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🌲 North Carolina – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $120.2k - $152.3k / year

⏰ Full Time

🟠 Senior

🔴 Lead

👨🏼‍💻 Content Manager

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Cisco

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1984

🔧 Hardware

🔐 Security

🏢 Enterprise

Hardware • Security • Enterprise

Cisco is a multinational technology company that provides networking hardware, software, and services to enterprises, service providers, and governments. It builds routers, switches, optical transceivers, programmable silicon, and edge computing platforms, and offers security, collaboration (Webex), observability, and AI-enabled software and support services to help organizations design, operate, and secure large-scale networks and data centers. Cisco also delivers professional services, training, and cloud-managed solutions to support digital transformation and AI-ready infrastructure.

📋 Description

• Design and execute an enterprise-wide GEO/SEO content roadmap • Identify high-impact content creation and refresh opportunities aligned with Cisco’s business objectives • Write high-quality content and manage a pool of writers • Provide writer training and support to influence stakeholders across the organization • Use keyword research, audience data, and competitor analysis to develop search-first content plans mapped to buyer journeys • Build and manage an AI-assisted content optimization pipeline with the Operations & Intelligence team • Establish human-in-the-loop workflows to maintain accuracy, tone, and E-E-A-T standards • Inform dashboard development tracking rankings, impressions, AI mentions/citations, traffic, and conversion • Translate organic search insights into actionable recommendations for stakeholders and leadership • Analyze the competitive landscape and identify gaps in topical authority • Recommend content strategy pivots to maintain Cisco’s dominance in key technology domains • Check page-level elements including Meta Robots, Canonical tags, and Schema Markup • Partner with brand, integrated marketing, web marketing, and product marketing • Act as Cisco’s internal expert on how LLMs ingest and prioritize enterprise information

🎯 Requirements

• 2 years of hands-on experience creating GEO/AEO content • 8 years of experience in content strategy, SEO, or organic growth • Experience preferably within a complex B2B or technology environment • Deep understanding of E-E-A-T principles and their application to technology content • Proficiency with enterprise SEO platforms such as BrightEdge and Screaming Frog • Experience using GEO/AEO platforms such as Profound, AthenaHQ, or Scrunch AI • Strong analytical skills • Ability to communicate complex search trends to executive stakeholders • Passion for AI • Experience with LLM-based workflows for content production • Understanding of how bots crawl and extract content • Knowledge of Meta Robots, Canonical tags, and Schema Markup

🏖️ Benefits

• Medical, dental and vision insurance • 401(k) plan with a Cisco matching contribution • Paid parental leave • Short- and long-term disability coverage • Basic life insurance • Cisco restricted stock unit grants may be available • 10 paid holidays per full calendar year • 1 floating holiday for non-exempt employees • 1 paid day off for employee’s birthday • Paid year-end holiday shutdown • 4 paid days off for personal wellness • 16 days of paid vacation time per full calendar year for non-exempt employees • Flexible vacation time off program with no defined limit for eligible exempt employees • 80 hours of sick time off provided on hire date and each January 1st thereafter • Up to 80 hours of unused sick time carried forward • Additional paid time away for critical or emergency family issues • Optional 10 paid volunteer days per full calendar year • Annual bonuses may be available for non-sales roles • Sales employees may earn performance-based incentive pay