Senior Manager, Content & Community Marketing

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Build and define Headway’s provider community strategy, including its purpose, member value, and alignment with company goals • Design the provider member journey from onboarding through participation, champion status, and public advocacy • Establish the appropriate mix of community channels, events, and experiences • Develop content and programming strategies for each channel, including topics, formats, voices, and cadences • Manage community channels day to day by moderating conversations, surfacing contributions, and routing provider feedback internally • Build an ambassador program that identifies, recognizes, and engages brand champions • Create a scalable social-proof process for provider stories, video testimonials, and written case studies • Collaborate with cross-functional partners to amplify provider content across marketing and sales channels • Measure engagement depth and optimize content and channel investment to move providers from audience to participant

🎯 Requirements

• Experience building and scaling a digital community with measurable business outcomes beyond engagement metrics • Experience designing and producing in-person and virtual events that create belonging and loyalty • Experience establishing an ambassador or advocacy program and converting fans into advocates and growth channels • Ability to treat community as a relationship engine and remain accountable to business outcomes • Strong perspective on the integration of content and community, including format, channel fit, and professional audience value

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity