Social and Content Manager

🕒 August 6

🐻 Alaska, Connecticut, +3 more states – Remote

🐻 Alaska – Remote 🦌 Connecticut – Remote 🌶️ New Mexico – Remote 🍂 Massachusetts – Remote 🗿 South Dakota – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tactacam

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🏭 Manufacturing

🔧 Hardware

🔐 Security

Manufacturing • Hardware • Security

Tactacam is a manufacturer and e-commerce retailer of advanced hunting, trail and security cameras and related accessories. The company offers off-grid and cellular-enabled camera hardware (trail cameras, security cameras), companion mobile and web apps with data plans for live streaming and remote monitoring, plus accessories and apparel for hunters, land managers and security customers.

📋 Description

• Own Defend’s organic social strategy and content calendar across Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and emerging channels • Develop platform-specific approaches based on audience behavior, platform culture, and content performance • Build content calendars supporting brand awareness, education, engagement, product launches, partnerships, customer stories, promotions, and business priorities • Maintain production and publishing schedules while responding to trends, cultural moments, breaking conversations, and real-time opportunities • Establish recurring content series and recognizable formats • Concept, shoot, edit, write, and publish platform-native social content • Create content using phones, lightweight production tools, brand assets, customer footage, field footage, and campaign productions • Develop hooks, captions, thumbnails, titles, calls to action, and platform-tailored storytelling • Translate product features and technical information into compelling real-world content • Capture content from jobsites, farms, businesses, trade shows, events, customer locations, partnerships, and internal company moments • Partner with the Brand Director and Creative team on larger campaigns • Repurpose long-form videos, campaign assets, customer stories, demonstrations, and educational content into multiple social formats • Manage comments, direct messages, mentions, tags, reviews, and relevant online conversations as Defend’s day-to-day voice • Build relationships with customers, prospects, tradespeople, business owners, partners, creators, and brand advocates • Proactively participate in relevant conversations and identify potential advocates, contributors, beta testers, creators, and customer stories • Coordinate with Customer Experience and Support on questions and concerns • Escalate sensitive customer issues, misinformation, reputational risks, and negative conversations • Build a measurement framework for organic social channels • Monitor performance daily and report insights weekly and monthly • Evaluate topics, formats, hooks, creators, posting times, calls to action, and content series • Maintain a testing roadmap across creative formats, messaging, frequency, timing, and platform strategy • Use performance insights to improve the content calendar • Evaluate engagement quality, audience growth, watch time, completion rate, shares, saves, sentiment, website traffic, assisted conversion, and content efficiency • Share insights with Brand, Creative, Performance Marketing, Product, E-commerce, and Customer Experience teams • Identify organic content for paid amplification and develop variations with Performance Marketing • Monitor social conversations, competitor activity, platform trends, customer questions, industry news, and cultural moments • Identify emerging content opportunities and recurring customer questions, objections, use cases, and language • Provide feedback between the social community and internal Defend teams • Help the organization understand customer needs, problems, and motivations • Drive qualified audience growth, improved engagement and reach, timely platform-native content, recognizable brand voice, faster customer engagement, repeatable content series, organic website traffic, customer acquisition contribution, documented content insights, cross-functional collaboration, and customer/market insights

🎯 Requirements

• Demonstrated experience managing social media and creating content for a consumer, lifestyle, outdoor, security, technology, construction, agricultural, or similarly relevant brand • Portfolio demonstrating the ability to personally create engaging social content • Strong knowledge of Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and each platform's content behaviors • Ability to shoot and edit high-quality short-form video quickly using a phone and modern editing tools • Strong writing skills and ability to adapt tone, structure, and messaging by platform • Deep interest in social analytics and use of performance data to guide creative decisions • Excellent judgment when engaging publicly with customers, responding to criticism, or escalating sensitive issues • Strong organizational skills and ability to manage a proactive calendar while responding to fast-moving opportunities • Comfort working directly with customers, tradespeople, creators, partners, executives, and internal subject-matter experts • Curiosity, resourcefulness, and willingness to test ideas • Ability to distinguish platform-specific content strategies rather than reposting the same asset across platforms • Ability to move between creative brainstorming, content production, community engagement, scheduling, and analytics • Business-performance orientation beyond views and follower counts • Willingness to capture real-world environments, people, and problems outside a desk • No educational credential is stated

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • 401k plan • PTO • Disability Insurance • Life Insurance