Social and Content Manager

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🔥 11 minutes ago

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Tactacam

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🏭 Manufacturing

🔧 Hardware

🔐 Security

Manufacturing • Hardware • Security

Tactacam is a manufacturer and e-commerce retailer of advanced hunting, trail and security cameras and related accessories. The company offers off-grid and cellular-enabled camera hardware (trail cameras, security cameras), companion mobile and web apps with data plans for live streaming and remote monitoring, plus accessories and apparel for hunters, land managers and security customers.

📋 Description

• Own Defend’s organic social strategy and content calendar across Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and emerging channels • Develop platform-specific approaches based on audience behavior, platform culture, and content performance • Build content calendars supporting brand awareness, education, engagement, product launches, partnerships, customer stories, promotions, and business priorities • Concept, shoot, edit, write, and publish platform-native social content • Create short-form content using phones, lightweight production tools, brand assets, customer footage, field footage, and campaign productions • Develop hooks, captions, thumbnails, titles, calls to action, and platform-specific storytelling • Capture authentic content from jobsites, farms, businesses, trade shows, events, customer locations, partnerships, and company moments • Partner with the Brand Director and Creative team on larger campaigns • Repurpose long-form videos, campaign assets, customer stories, demonstrations, and educational content into social formats • Serve as Defend’s day-to-day voice across comments, direct messages, mentions, tags, reviews, and online conversations • Build relationships with customers, prospects, tradespeople, business owners, partners, creators, and brand advocates • Coordinate with Customer Experience and Support on customer questions and concerns • Escalate sensitive customer issues, misinformation, reputational risks, and negative conversations • Build a measurement framework for organic social channels • Monitor performance daily and report insights weekly and monthly • Evaluate topics, formats, hooks, creators, posting times, calls to action, and content series • Maintain a testing roadmap across creative formats, messaging, frequency, timing, and platform strategy • Use performance insights to improve the content calendar • Analyze engagement quality, audience growth, watch time, completion rate, shares, saves, sentiment, website traffic, assisted conversion, and content efficiency • Share insights with Brand, Creative, Performance Marketing, Product, E-commerce, and Customer Experience teams • Identify organic content suitable for paid amplification • Monitor social conversations, competitor activity, platform trends, customer questions, industry news, and cultural moments • Identify emerging content opportunities and recurring customer questions, objections, use cases, and language • Provide feedback from the social community to internal Defend teams

🎯 Requirements

• Demonstrated experience managing social media and creating content for a consumer, lifestyle, outdoor, security, technology, construction, agricultural, or similarly relevant brand • Portfolio demonstrating personally created engaging social content • Strong knowledge of Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and each platform’s content behaviors • Ability to shoot and edit high-quality short-form video quickly using a phone and modern editing tools • Strong writing skills and ability to adapt tone, structure, and messaging by platform • Interest in social analytics and use of performance data to guide creative decisions • Excellent judgment when engaging publicly with customers, responding to criticism, or escalating sensitive issues • Strong organizational skills and ability to manage a proactive calendar while responding to fast-moving opportunities • Comfort working directly with customers, tradespeople, creators, partners, executives, and internal subject-matter experts • Curiosity, resourcefulness, and willingness to test ideas • Ability to identify content opportunities • Understanding that platform-specific content is required rather than simply reposting the same asset • Ability to move between brainstorming, production, community engagement, scheduling, and analytics • Focus on business performance in addition to views and follower counts • Willingness to capture real-world environments, people, and problems outside a desk • Desire to shape the voice, personality, and community of a growing brand • Applicants must not be based in Alaska, Connecticut, Delaware, Massachusetts, New Mexico, or South Dakota

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • 401k plan • PTO • Disability Insurance • Life Insurance