Senior Manager, Content & Thought Leadership

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Goodway Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

💼 Consulting

📣 Marketing

Consulting • Marketing • Advertising

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Own Goodway Group's editorial and content strategy across all internal and external channels • Translate the North Star and Three Cs into a year-round editorial roadmap • Decide which stories to tell, when to publish them, and which channels create the greatest commercial impact • Maintain a consistent editorial voice across customer-facing touchpoints • Lead the annual thought leadership program and produce flagship research, including the annual Connected Commerce Report • Develop whitepapers, POVs, playbooks, insight-led content, and original intellectual property • Build executive thought leadership programs and develop LinkedIn, Instagram, keynote, contributed article, and podcast content • Partner with PR to secure media opportunities, speaking engagements, and industry recognition • Develop growth content and sales enablement assets, including presentations, case studies, one-pagers, and ABM content • Partner with Business Development and Sales to support pipeline growth and sales conversations • Measure content's commercial impact through pipeline influence and engagement • Own the annual content calendar and coordinate contributions from practice leaders, subject matter experts, and leadership • Support external PR partners and production resources • Maintain editorial quality, governance, and publishing standards • Monitor trends in AI, social media, GEO/SEO, content formats, and Connected Commerce • Track competitive activity and share of voice, identify opportunities, and improve editorial processes and performance

🎯 Requirements

• 7+ years of experience in B2B content marketing, editorial strategy, thought leadership, communications, or a related field • Exceptional writing and editing skills with a portfolio of thought leadership, research, executive content, or other insight-led work • Experience developing and managing editorial strategy across multiple channels and audiences • Ability to translate complex subject matter into clear, compelling content supporting brand authority and commercial growth • Experience partnering with executives and subject matter experts to develop distinctive perspectives and original content • Strong project management skills managing editorial calendars, contributors, agencies, and competing deadlines • Working knowledge of SEO/GEO, AI-enabled content practices, social platforms, and content performance measurement • Strong editorial judgment and ability to influence senior stakeholders while working independently in a fast-moving environment

🏖️ Benefits

• Remote-first work environment • Inclusive, human-first workplace • Opportunity to work with a diverse team • Goodway Group recognized as an AdAge Best Place to Work