Senior Director of Retail Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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Comfrt

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

👥 B2C

eCommerce • B2C

Comfrt is presented as a consumer-facing online storefront (Shopify-based) — the available content is primarily website front-end code and cookie/consent UI for a shopping site. The text shows cookie consent, header, menu, cart drawer, and other storefront UI elements, indicating Comfrt operates an e-commerce website targeting consumers. The provided information does not specify product categories, funding, headcount, or specific services sold.

📋 Description

• Own Comfrt’s retail marketing strategy and execution across stores, pop-ups, wholesale partnerships, local market activations, and customer engagement initiatives • Translate seasonal campaigns, product launches, and brand moments into retail experiences • Establish scalable retail marketing frameworks, playbooks, and brand standards • Create integrated omnichannel campaigns connecting physical and digital customer experiences • Lead full-funnel initiatives using localized paid media, events, influencer and creator partnerships, and affiliate programs • Lead marketing strategy for new store openings from pre-launch through post-opening • Develop repeatable launch playbooks and identify opportunities in new and existing retail locations • Serve as primary marketing partner for wholesale accounts, landlords, mall operators, and retail property management teams • Develop account-specific marketing strategies, promotional campaigns, and activation plans • Develop retail experiences, events, and activations and monitor emerging retail trends • Partner with Brand, Creative, Growth, Social, CRM, Data & Insights, Merchandising, and Retail Operations teams • Manage external agencies, vendors, and strategic partners • Define KPIs for traffic, conversion, customer acquisition, engagement, and revenue • Use consumer insights, market trends, and performance data to optimize programs • Manage retail marketing budgets and evaluate campaign and activation ROI • Build, mentor, and lead a high-performing retail marketing team • Build a best-in-class retail marketing function supporting Comfrt’s retail expansion and global growth

🎯 Requirements

• 8–10 years of experience in retail marketing, experiential marketing, wholesale marketing, or brand marketing within fashion, apparel, lifestyle, or consumer brands • Hands-on experience driving retail traffic and sales through local digital/paid media, influencer and affiliate marketing, and events • Proven success developing and executing retail marketing strategies across physical retail environments, including store openings, retail expansion, and experiential activations • Experience partnering with retail operations, merchandising, creative, commercial, and growth teams • Strong understanding of retail marketing, consumer behavior, visual merchandising, and customer experience • Demonstrated ability to lead cross-functional initiatives in a fast-paced, high-growth environment • Experience managing budgets, agencies, vendors, and external partners • Strong analytical skills and ability to leverage data and insights for strategic decisions • Exceptional communication, organizational, and stakeholder management skills • Experience building, mentoring, and leading high-performing teams • Ability to travel domestically and internationally as needed, approximately 25–40% • Preferred: experience scaling retail marketing programs for high-growth direct-to-consumer, fashion, or lifestyle brands • Preferred: experience supporting national or international retail expansion • Preferred: strong background in experiential marketing, community engagement, and retail partnerships • Preferred: experience integrating retail marketing with digital, CRM, and omnichannel customer strategies • Preferred: deep understanding of evolving retail trends and consumer shopping behaviors

🏖️ Benefits

• Generous paid time off • Company-covered health insurance • 5% 401(k) match • Discounts on all Comfrt products • Fully remote work environment • Supportive, creative environment • Opportunities for growth • Domestic and international travel opportunities

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