Wellness & Content Specialist

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Comfrt

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

✈️ Travel

Food & Beverage • Healthcare • Travel

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Develop, curate, and collaborate on evidence-based wellness content, including guided programs, daily challenges, educational tips, and motivational prompts • Design the wellness framework powering Comfrt’s gamification, mapping challenges, milestones, and rewards to meaningful health outcomes • Collaborate with the designer and developer to integrate content into the app experience • Research wellness trends, behavioral science, and competitor offerings • Define encouraging, inclusive, and non-preachy content guidelines and tone of voice • Review user-facing copy, notifications, and in-app messaging for accuracy, tone, and sensitivity • Use AI writing and research tools to accelerate content production while maintaining quality and scientific rigor • Help define wellness outcome success metrics and contribute to measuring real user impact

🎯 Requirements

• 3+ years of experience in wellness, health coaching, health education, or a related field • Strong content creation and writing skills • Familiarity with behavioral science, habit formation frameworks (e.g., Fogg Behavior Model, habit loops), or health behavior change models • Ability to translate complex health and wellness concepts into simple, actionable guidance for a general audience • Experience working cross-functionally with product, design, or engineering teams • Ability to identify wellness misinformation and distinguish evidence-based guidance from trends • Comfort with AI content tools and willingness to integrate them into the workflow • Certification in health coaching, nutrition, personal training, mindfulness, or a related discipline preferred • Experience designing gamified wellness programs or challenges preferred • Background in content strategy for mobile apps or digital health platforms preferred • Familiarity with health data privacy considerations and ethical content practices in wellness tech preferred • Legally authorized to work in the United States

🏖️ Benefits

• Generous paid time off • Company-covered health insurance • 5% 401k match • Discounts on all Comfrt products • Fully remote work environment • Supportive, creative environment • Growth valued and collaborative support