Lifecycle & Retention Strategist

🕒 July 29

🏄 California – Remote

🏄 California – Remote

💵 $100k - $110k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Common Thread Collective

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🤝 B2B

📣 Marketing

eCommerce • B2B • Marketing

Common Thread Collective is an ecommerce growth partner specializing in developing profitable scale systems for businesses. They offer a range of services, including growth strategy, creative production, and paid social media buying. The company also provides training, support, and community resources through memberships and DIY ecommerce tools. Their unique Prophit System leverages both quantitative data modeling and qualitative brand knowledge to create custom operating systems designed for profitable growth. Common Thread Collective is dedicated to helping ecommerce businesses optimize their financial outcomes and adapt to industry trends.

📋 Description

• Create education and best practices for internal teams and clients • Audit new and existing clients • Create roadmaps for automated campaigns and flows • Provide strategic input across client accounts • Manage day-to-day email and SMS programs for clients • Build complex automation flows and sophisticated segmentation strategies • Write compelling copy and set up A/B tests • Maintain QA processes and monitor deliverability metrics • Continuously optimize campaign performance • Teach colleagues and clients best practices for ESP platforms, automation strategies, and campaign optimization • Collaborate with Growth Strategy, Paid Media, and Creative Services on cohesive marketing campaigns • Analyze email and SMS campaign data, identify trends, and share insights internally and externally • Lead client meetings and create monthly performance reports • Identify upsell opportunities and expansion strategies within accounts • Contribute to new business pitches and integrated client strategies

🎯 Requirements

• 2–4 years of experience in email and SMS marketing in a DTC environment • Strong proficiency in Klaviyo, including automation flow design, custom event tracking, ecommerce API integrations, behavioral segmentation, and custom metric creation • Working knowledge of at least one additional ESP preferred, such as Attentive, Emarsys, Iterable, or Braze • Hands-on experience with SMS platforms including Attentive, Postscript, or Klaviyo SMS • Knowledge of GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL compliance • Experience implementing compliant opt-in/opt-out processes and managing consent preferences • Familiarity with DNS authentication protocols including DKIM, SPF, and DMARC • Experience with sender reputation monitoring and deliverability troubleshooting • Experience with behavioral, demographic, and transactional audience segmentation • Experience with conditional automation logic and flow optimization • Experience with A/B and split testing across email and SMS campaigns • Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms • Ability to manage multiple high-priority projects and client relationships simultaneously • Strong analytical capabilities in data analysis, performance reporting, and strategic thinking • Proficiency in Figma, HTML, and CSS • Exceptional project management, organizational, written communication, and verbal communication skills • Bachelor's degree preferred but not required

🏖️ Benefits

• 401K program with a 3% company match (post 90 days employment) • Flexible Time Off policy • Full health, dental, and vision benefits • Wellness reimbursement program