Director of Growth and Performance

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CompTIA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1982

📚 Education

🔒 Cybersecurity

🤝 B2B

💰 Private Equity Round - CompTIA on 2024-11

Education • Cybersecurity • B2B

CompTIA is a nonprofit trade association that provides industry-recognized, vendor-neutral IT certifications, training programs, research, and workforce resources to individuals, employers, and public-sector organizations worldwide. The organization offers certifications and training focused on core IT and cybersecurity skills (e. g. , Security+) and newer role-focused credentials such as AutoOps+ for automation and DevOps, and publishes case studies and research to help employers validate and develop tech talent.

📋 Description

• Own the Growth Strategy • Define and execute the integrated growth strategy across paid media, SEO/AEO, email, social, and organic channels • Own the funnel from awareness through conversion for B2C certification candidates and learners • Manage shared marketing channels (paid, SEO, social) that serve both B2C and B2B, ensuring both audiences receive quality traffic • Build and maintain a persona-led journey framework that maps content, channels, and offers to buyer stages • Develop the channel mix model: where to invest, where to pull back, and why, driven by data rather than inertia • Set and manage the promotional calendar across campaigns, product launches, and seasonal initiatives • Drive Quality Traffic and Conversion • Drive quality traffic growth, not just sessions: visitors who engage, convert, and generate revenue • Work closely with the Site Performance team on B2C conversion optimization from landing pages through purchase • Ensure B2B traffic growth through shared channels by coordinating with the B2B growth team on targeting, content, and keyword strategy • Build audience and awareness through social, content distribution, creator partnerships, brand partnerships, and community programs • Develop and refine attribution modeling so you can credibly connect marketing activity to revenue outcomes • Own CAC by channel and blended CAC targets, optimizing spend toward the most efficient acquisition paths • Manage Agencies, Contractors, and Budget • Own agency relationships and management of paid media, SEO, and social, setting strategy and holding agencies and internal stakeholders accountable for results • Manage the paid media budget with a clear framework for allocation, testing, and optimization across search, social, display, and video • Lead and Develop the Team • Manage and develop a small team: a Sr. Marketing Specialist focused on social, SEO, and creator programs, and a Marketing Manager focused on email, performance, and paid media oversight • Operate as a player-coach: set direction and do the work, with the judgment to know which requires your attention on any given day • Coordinate with the B2B growth team (dotted line management) on shared channels, ensuring B2B isn't an afterthought in channel strategy and spend allocation • Build the Growth Infrastructure • Stand up persona-led journey mapping • Build a testing and experimentation framework across channels: structured tests with clear hypotheses, not random acts of marketing • Develop a measurement and reporting framework that connects channel performance to business outcomes • Partner with Marketing Analytics on data accuracy, dashboard development, and attribution • Evaluate and recommend marketing technology investments that increase growth capability

🎯 Requirements

• 7+ years in growth marketing, performance marketing, or demand generation with progressive responsibility • Experience owning the full funnel: traffic, engagement, conversion, and revenue attribution • Deep hands-on experience in at least three of: paid search/social, SEO/AEO, email marketing, social media strategy, conversion optimization • Proven ability to manage agencies and contractors, not just delegate but hold them accountable for outcomes • Strong analytical skills: you think in cohorts, CAC, LTV, conversion rates, and attribution, not just impressions and clicks • Experience managing paid media budgets with clear allocation frameworks and optimization cadences • Track record of driving quality traffic growth, not just volume: you can explain the difference and show how you optimized for it • Player-coach mentality: comfortable setting strategy on Monday and building a campaign in the platform on Tuesday • Experience managing and developing a small team (2-5 people) • Comfort with ambiguity: some channels are mature, some need to be built, and you need to prioritize across both

🏖️ Benefits

• Health, Dental, and Vision Insurance & FSA/HSA Plans • Performance bonus up to 15% of base salary • Unlimited PTO & 15 Paid Holidays • Flexible Schedules & Summer Hours • 12 weeks of Paid Parental Leave • Sponsored Costco or Sam’s Membership • 401K Retirement Plan with 6% company match • Spot Bonuses for going above & beyond • Tuition Reimbursement • Home Office Allowance • Wellness Reimbursement • Student Loan Repayment • Broadband Stipend