Senior Growth Marketing Manager – Technology

🔥 3 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Continued

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

📚 Education

☁️ SaaS

💰 Grant on 2018-12

Education • SaaS

Continued is a provider of online continuing education solutions tailored for various professions including Athletic Training, Audiology, Counseling, Early Childhood Education, Massage Therapy, Occupational Therapy, Physical Therapy, Psychology, Respiratory Therapy, Social Work, and Speech-Language Pathology. The platform offers convenient and affordable access to a wide range of courses, allowing individuals and organizations to keep their skills and knowledge up-to-date. Subscriptions provide unlimited access to a course library, enabling professionals to earn necessary CEUs, CE credits, or hours at their own pace. Continued is trusted by thousands of professionals who appreciate its high-quality, expert-led content and the convenience of learning anytime and anywhere.

📋 Description

• Lead the audience segment buildout within the licensed platform, including audience traits, event taxonomy, identity resolution rules, and integration architecture with ESPs and downstream channels • Own the email marketing program end-to-end, including campaign strategy, segmentation, automation flows, A/B testing, and performance reporting • Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management • Collaborate with the data team on subscriber data governance, including data collection, storage, and flow across the stack • Align CDP data structures with the broader data roadmap and migration project • Drive an omnichannel strategy aligning direct mail logistics with digital campaigns for consistent targeting, personalization, and suppression • Lead AI automation adoption across email and direct mail, including send-time optimization, predictive segmentation, A/B testing, and performance analytics • Manage reporting dashboards connecting channel engagement to renewal rates and revenue contribution • Evaluate and recommend MarTech tooling for channel expansion and automation maturity • Serve as the internal subject matter expert on email and CDP capabilities • Manage one or more team members • Report directly to the Director of Growth Marketing and collaborate with data, growth marketing, product, brand, and data automation teams

🎯 Requirements

• 6+ years in email marketing, growth marketing, or marketing automation • Hands-on experience with a CDP; Twilio Segment preferred • Direct experience with a marketing automation platform, specifically Marketo or HubSpot; Klayvio, Customer.io, or equivalent also applicable • Ability to design and execute segmentation strategies using first-party behavioral and transactional data • Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management • Experience working cross-functionally with data engineering, analytics, and product teams • Direct mail program experience or exposure to omnichannel orchestration • Experience in a subscription or auto-renew business model • Active, hands-on use of AI tools in a marketing workflow • Experience in a regulated or compliance-sensitive vertical such as healthcare, education, or financial services • Solid familiarity with Marketo • Ability to work from home during core US business hours • Must be located in the United States • Must be legally eligible to work without sponsorship • Ability to fulfill job requirements with or without reasonable accommodations • Cover letter required with application

🏖️ Benefits

• Full-time W2 position • Work from home • Company-provided MacBook • Internet stipend • 21 days of flexible PTO • Birthday day off • Holidays with flexible substitution • ½ day Summer Fridays from Memorial Day to Labor Day • Comprehensive medical, dental, and vision group health insurance • Flexible spending accounts • 401k match • Professional development budget • Robust wellness programs • Pet insurance • Many additional perks and benefits