Marketing Operations Manager – GTM Systems

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Paylocity

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $10M Venture Round - Paylocity on 2008-05

HR Tech • SaaS • B2B

Paylocity is a provider of cloud-based payroll and human capital management software for businesses of all sizes. Its platform includes payroll, HR, time & labor, benefits administration, talent management (recruiting, onboarding, performance, learning), employee experience tools and AI-driven features, and it serves small businesses through enterprises as well as partners such as accountants, brokers, and tech partners.

📋 Description

• Improve the end-to-end inbound prospect experience across website forms, chat, nurture, scheduling, and SDR follow-up by identifying and removing friction between initial engagement and qualified sales conversations • Own Qualified as Paylocity’s agentic marketing and conversational AI platform, including administration, optimization, governance, and roadmap execution • Design, test, and optimize AI-driven marketing experiences that improve website engagement, inbound qualification, speed-to-lead, and meeting conversion • Support future inbound conversion programs, including self-serve scheduling, AI SDR, and other scalable ways to engage and convert prospects throughout the buyer journey • Serve as a primary owner and administrator for HubSpot, including platform strategy, governance, configuration, workflows, and data structure • Build, maintain, and improve marketing automation workflows that support demand capture, lead management, lifecycle programs, and operational reporting • Manage integrations and data flows across HubSpot, Salesforce, Qualified, Salesloft, ZoomInfo, webinar/event platforms, and other GTM systems in partnership with Sales Ops and Business Systems • Maintain roadmap priorities, documentation, stakeholder communication, and change management for key marketing operations initiatives • Build and optimize lead routing processes that help Sales and SDR teams prioritize high-intent demand and follow up efficiently • Maintain lead scoring models, suppression logic, lifecycle stages, routing rules, and SLA tracking • Ensure key lifecycle, source, campaign, routing, and conversion data is captured accurately across GTM systems to support lead flow, sync health, and operational visibility • Partner with Analytics, Demand Generation, and SDR teams to support funnel definitions, handoff processes, acceptance criteria, and reporting input • Support webinar, event, PPL vendor, content syndication, paid media, and campaign lead flows, including imports, enrichment, attribution inputs, and sales activation • Manage third-party vendor integrations and operational processes to ensure lead source integrity and tracking accuracy • Support demand generation programs that improve conversion from lead to pipeline, including nurture, segmentation, account intelligence, and audience activation • Partner with Demand Generation and Campaign teams to ensure operational processes support accurate targeting, lead follow-up, and campaign measurement

🎯 Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, Growth Marketing, Demand Generation, or a related GTM systems role • Bachelor’s degree in Marketing, Business, Information Systems, Analytics, or a related field required • Hands-on experience administering marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, Salesforce, or similar systems • Strong understanding of lead management, lead routing, lead scoring, lifecycle stages, funnel governance, SLA tracking, and SDR handoff processes • Experience building workflows, operational reporting inputs, and scalable processes that support demand generation and sales follow-up • Strong analytical and problem-solving skills, with the ability to translate business needs into scalable workflows, data requirements, and operational processes • Strong communication skills, with experience documenting processes, summarizing insights, and presenting recommendations to technical and non-technical stakeholders. • Advanced HubSpot operations experience, including workflow architecture, data governance, Salesforce integration, and lifecycle automation (preferred) • Experience with Qualified, Drift, Intercom, or other conversational AI demand capture platforms (preferred) • Experience with Chili Piper, LeanData, or other routing, scheduling, or lead assignment platforms, especially in support of SDR or Inside Sales motions (preferred) • Experience with marketing attribution, lifecycle reporting, funnel operations, or pipeline measurement (preferred) • Experience with 6sense, ZoomInfo, Salesloft, or other account intelligence, enrichment, audience targeting, or sales engagement platforms (preferred) • Experience using AI, automation, or workflow optimization to improve GTM efficiency, lead qualification, meeting conversion, or revenue outcomes (preferred) • SaaS, B2B technology, or high-growth revenue organization experience (preferred)

🏖️ Benefits

• medical, dental, vision, life, disability, and a 401(k) match • perks that support you, your family, and your finances • career development opportunities