Marketing Operations Manager – GTM Systems

🕒 August 11

🇺🇸 United States – Remote

💵 $83k - $108k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 43%

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Paylocity

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $10M Venture Round - Paylocity on 2008-05

HR Tech • SaaS • B2B

Paylocity is a provider of cloud-based payroll and human capital management software for businesses of all sizes. Its platform includes payroll, HR, time & labor, benefits administration, talent management (recruiting, onboarding, performance, learning), employee experience tools and AI-driven features, and it serves small businesses through enterprises as well as partners such as accountants, brokers, and tech partners.

📋 Description

• Optimize the inbound prospect experience and improve how demand is captured, qualified, prioritized, routed, measured, and converted into pipeline • Partner with Revenue Growth, Demand Generation, Web, SDR Leadership, Sales, Analytics, Business Systems, and external vendors • Own Qualified as Paylocity’s agentic marketing and conversational AI platform, including administration, optimization, governance, and roadmap execution • Design, test, and optimize AI-driven marketing experiences • Support inbound conversion programs such as self-serve scheduling and AI SDR • Serve as a primary owner and administrator for HubSpot, including platform strategy, governance, configuration, workflows, and data structure • Build, maintain, and improve marketing automation workflows for demand capture, lead management, lifecycle programs, and operational reporting • Manage integrations and data flows across HubSpot, Salesforce, Qualified, Salesloft, ZoomInfo, webinar/event platforms, and other GTM systems • Maintain roadmap priorities, documentation, stakeholder communication, and change management • Build and optimize lead routing processes for Sales and SDR teams • Maintain lead scoring models, suppression logic, lifecycle stages, routing rules, and SLA tracking • Ensure lifecycle, source, campaign, routing, and conversion data is accurately captured • Support funnel definitions, handoff processes, acceptance criteria, and reporting inputs • Support webinar, event, PPL vendor, content syndication, paid media, and campaign lead flows • Manage third-party vendor integrations and operational processes • Support demand generation programs including nurture, segmentation, account intelligence, and audience activation • Ensure operational processes support accurate targeting, lead follow-up, and campaign measurement

🎯 Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, Growth Marketing, Demand Generation, or a related GTM systems role • Bachelor’s degree in Marketing, Business, Information Systems, Analytics, or a related field required • Hands-on experience administering marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, Salesforce, or similar systems • Strong understanding of lead management, lead routing, lead scoring, lifecycle stages, funnel governance, SLA tracking, and SDR handoff processes • Experience building workflows, operational reporting inputs, and scalable processes that support demand generation and sales follow-up • Strong analytical and problem-solving skills • Ability to translate business needs into scalable workflows, data requirements, and operational processes • Strong communication skills • Experience documenting processes, summarizing insights, and presenting recommendations to technical and non-technical stakeholders • Must be available five days per week during designated work hours • Preferred: Advanced HubSpot operations experience, including workflow architecture, data governance, Salesforce integration, and lifecycle automation • Preferred: Experience with Qualified, Drift, Intercom, or other conversational AI demand capture platforms • Preferred: Experience with Chili Piper, LeanData, or other routing, scheduling, or lead assignment platforms • Preferred: Experience with marketing attribution, lifecycle reporting, funnel operations, or pipeline measurement • Preferred: Experience with 6sense, ZoomInfo, Salesloft, or other account intelligence, enrichment, audience targeting, or sales engagement platforms • Preferred: Experience using AI, automation, or workflow optimization to improve GTM efficiency, lead qualification, meeting conversion, or revenue outcomes • Preferred: SaaS, B2B technology, or high-growth revenue organization experience

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • 401(k) match • Career development opportunities • Fully remote work from home or location of record within the U.S. • Annual bonus • Restricted stock unit grant based on individual performance • Full range of benefits

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