Senior Marketing Operations Specialist

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🏄 California – Remote

🏄 California – Remote

💵 $157k - $196k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Earnest

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

Earnest is a financial technology company specializing in refinancing and consolidating student loans. It offers options to help clients reduce their interest rates and tailor loan payments to fit their budgets, without any credit impact. The company focuses on client satisfaction, providing in-house support and flexible refinancing solutions. Earnest's services include refinancing student loans, Parent PLUS refinancing, and personal loans, with the aim of making higher education more affordable and manageable for students and their families. Known for transparent practices and competitive rates, Earnest has refinanced over $19. 6 billion in student loans.

📋 Description

• Sit at the intersection of marketing, engineering, and analytics - acting as a translator who turns complex marketing strategies into technical requirements, infrastructure, and scalable solutions. • Serve as the primary owner of our enterprise ESP (Braze) - managing data inflows and outflows, CDP integrations, and unsubscribe governance to ensure a best-in-class orchestration. • Function as our end-to-end Ad Operations team - setting up event passback to paid ad platforms, installing and configuring tracking pixels, and strategizing on how to optimize spend efficiency through our event implementation. • Oversee the operational lifecycle of campaigns from inception to delivery - establishing UTM tracking guidelines, designing scalable data ingestion processes, and building ESP infrastructure that empowers rapid experimentation. • Implement robust campaign monitoring, delivery alerting, and validation frameworks to ensure flawless technical setup and message execution. • Champion data governance, documentation, and deliverability best practices across our martech stack, ensuring full compliance with CAN-SPAM and safeguarding IP and domain health. • Drive innovation across our lifecycle messaging channels, building advanced personalization capabilities that allow us to engage customers in unique, timely, and meaningful ways.

🎯 Requirements

• You bring 5+ years of experience governing enterprise ESPs and CDPs (Braze experience is a major plus), managing data inflows and outflows, and maintaining data hygiene. • You have 2+ years of hands-on experience owning Ad Operations execution, including setting up pixel configurations, server-side tracking, and targeting parameters across a variety of channels (Search, Social, Display, OTT, etc). • You possess strong, fluent SQL skills and are comfortable querying, transforming, and modeling complex datasets to support targeting and custom audiences. • You are a rare hybrid, equal parts marketer, engineer, and analyst, with an exceptional ability to translate marketing strategy into technical architecture and execution plans. • You have strong working knowledge of email deliverability best practices, IP/domain health management, and regulatory frameworks such as CAN-SPAM.

🏖️ Benefits

• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave