Head of Marketing

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🕒 April 1

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Cosmos Network: Internet of Blockchains

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2014

₿ Crypto

🌐 Web 3

Crypto • Web 3 • Blockchain

Cosmos Network: Internet of Blockchains is a decentralized framework and ecosystem focused on interoperability between various blockchain networks. It enables developers to build secure and scalable blockchain applications using the Cosmos SDK, a powerful toolkit for appchains. The system leverages a wide range of technologies including CometBFT for consensus, the IBC (Inter-Blockchain Communication) Protocol for connecting different blockchain ecosystems, and CosmWasm for smart contract functionality. By providing tools and resources for seamless cross-chain communication and integration, Cosmos aims to foster a connected and versatile blockchain environment.

📋 Description

• Help define our brand voice and tone • Define and evolve the Pylons narrative, storytelling, marketing strategy, and product positioning • Lead the creation of the branding and marketing for our consumer products: Easel: our first-party art NFT minting app, Pylons Wallet: our first-party wallet application for buying, selling, and managing digital item ownership • Develop and execute adoption and go-to-market strategies for our consumer products and the larger Pylons ecosystem and SDK • Design initiatives and events to foster and grow community across our main audiences - software developers, artists, consumers, and brand partners • Create strategies for gathering community feedback to help inform product decisions, features, adoption, etc. • Create and execute communications strategies tailored to appropriate audiences, including in-product messaging, website content, social channels, launch material, emails, education materials, etc. • Analyze growth initiatives and flows, identifying product opportunities for enhancement, activation, and growth • Collaborate with designers to revamp Pylons’s marketing collateral, website, and overall web presence

🎯 Requirements

• 8+ years experience leading marketing strategy and execution for consumer products • Proven track record of driving business outcomes • Strong user and market research skills • Experience with event marketing and experience design • Experience leveraging community to achieve marketing and growth objectives • Expertise in performance marketing and data analysis for campaign optimization • Highly collaborative • Autonomous with a bias for action • Experience with early-stage startups and building marketing strategies from scratch • Understanding of cryptography and distributed systems or the ability to quickly and independently learn • Nice to Have Experience with PaaS products • Prior knowledge of Blockchain and NFT technology

🏖️ Benefits

• Professional development • Flexible work arrangements