Senior Analyst, Marketing Analytics

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $89.4k - $134k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

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Cox Enterprises

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1898

🚘 Automotive

📡 Telecommunications

🚗 Transport

💰 Seed Round on 2014-12

Automotive • Telecommunications • Transport

Cox Enterprises is a leading communications, media, and automotive services company with a mission to solve pressing challenges while building a more connected, mobile, and sustainable world. With over 125 years in business, Cox has invested over $1 billion in sustainable businesses and technology, generating $23 billion in revenue. The company comprises divisions like Cox Communications and Cox Automotive, which provide various B2B technology solutions and automotive services. Cox values innovation, inclusion, and the power of connection, aiming to foster a work environment where diverse voices are heard and respected. The company's commitment to sustainability and social impact is recognized by awards and certifications, such as being named a zero-waste business by Zero Waste USA.

📋 Description

• Build and maintain dashboards, reports, and self-service visualizations for campaign performance and business insight • Develop clear visualizations and automate recurring reports • Maintain standard reports and metric definitions • Analyze marketing performance across owned and paid channels, including email, digital, social, and SEO/SEM • Conduct pre- and post-campaign analysis and develop target lists • Recommend optimizations to improve adoption, engagement, retention, and ROI • Support multi-touch attribution and ROI analysis • Identify trends and anomalies and translate them into recommendations • Build and maintain data pipelines and workflows for marketing reporting and analysis • Extract and manipulate data from Snowflake, AWS S3, and Google Analytics • Develop SQL/Python report automation and self-service dashboard solutions • Perform data validation, deduplication, and quality checks • Contribute to data governance and document data processes • Partner with brand, product, channel, and analytics stakeholders • Present findings and recommendations to technical and non-technical audiences • Identify opportunities for efficiency, automation, and standardization • Stay current with marketing analytics and data visualization trends and best practices

🎯 Requirements

• Bachelor’s degree in related discipline and 4 years’ experience in a related field • Alternative: master’s degree and 2 years’ experience; Ph.D. and up to 1 year of experience; or 8 years’ experience in a related field • Demonstrated experience in marketing analytics or business intelligence, including reporting, campaign performance analysis, and data visualization • Experience working across multiple brands, products, or business lines within a matrixed organization • Skilled in data visualization and reporting tools such as Tableau, Power BI, or DOMO • Proficient in SQL for extracting and preparing data for analysis, including Snowflake and Google Analytics • Familiarity with Adobe Analytics and Google Analytics • Familiarity with Salesforce CRM, Marketing Cloud, and Data Cloud • Proficient in Microsoft Excel and PowerPoint • Ability to present complex findings clearly to technical and non-technical audiences • Must clear a pre-employment drug test • Travel: 10%

🏖️ Benefits

• A competitive salary and top-notch bonus/incentive plans • Exceptional work-life balance • Flexible time-off policies • Accommodating work schedules • Comprehensive healthcare, with multiple options for individuals and families • Generous 401(k) retirement plans with company match • Professional development and continuing education opportunities • Inclusive parental leave policies • Comprehensive fertility coverage and adoption assistance • Pet insurance • Employee discounts • Vacation with pay • Seven paid holidays throughout the calendar year • Up to 160 hours of paid wellness annually for employees or family members • Bereavement leave • Time off to vote • Jury duty leave • Volunteer time off • Military leave • Parental leave • Health care insurance (medical, dental, vision) • Retirement planning (401(k)) • Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)