Senior Product Marketing Manager

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🔥 11 minutes ago

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CPLUG - Central PA Linux User Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1994

CPLUG (Central PA Linux Users Group) is a group for people interested in learning about Linux. Users of all skill levels and backgrounds are welcome. We are located near Harrisburg, Pennsylvania.

📋 Description

• Shape and execute a go-to-market strategy • Own GTM strategy for product launches and decide how to bring a feature to market • Track launch performance and use what you learn to improve the next one • Translate positioning into feature-level messaging • Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features • Own competitive intelligence and market research • Write product content that inspires prospective and current customers • Build a consistent customer story practice • Maintain a current library segmented by industry, franchise size, and use case

🎯 Requirements

• 5 years of B2B SaaS product marketing experience • Owned GTM strategy and execution for product launches end-to-end • Strong writing skills with a portfolio demonstrating clear, audience-aware product writing • Experience owning competitive intelligence, tracking, synthesizing, and activating it in positioning and messaging decisions • Ability to independently pull and interpret marketing and product performance data • Experience contributing to and shaping positioning and messaging decisions • Comfort working in modern marketing and design tooling (e.g., Asana, HubSpot, Figma, Loom, Canva) • Experience interviewing customers and turning their stories into usable assets • Ability to manage multiple launches and content workstreams simultaneously without dropping details

🏖️ Benefits

• Work from home (we're fully remote) • Employer Paid Health Insurance • Life Insurance • Pet Insurance • Long Term Disability • Unlimited PTO (with minimums!) • One-week paid PTO (pre-start date) • Home Office Stipend • 401(k) Company Match • Donation Matching