Senior Publicist, Publicity Manager

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🕒 August 13, 2025

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Bertelsmann SE & Co. KGaA

WebsiteLinkedInAll Job Openings

10,000+ employees

👥 B2C

📱 Media

📚 Education

B2C • Media • Education

Bertelsmann SE & Co. KGaA is a global media and education company that has evolved from a small book publisher founded in 1835 into a diverse organization with over 80,000 employees worldwide. The company operates various business units, including the RTL Group, Penguin Random House, BMG, Arvato Group, Bertelsmann Marketing Services, and Bertelsmann Education Group, which offer job opportunities across about 50 countries. Bertelsmann is dedicated to fostering an equitable and inclusive workplace, encouraging personal initiative, creativity, and diverse perspectives among its workforce.

📋 Description

• Lead, develop, and execute strategic publicity campaigns for frontlist and select backlist titles across the three imprints—building visibility through traditional and digital media, events, and influencer engagement • Deliver high-touch author care, serving as the primary point of contact throughout the campaign • Communicate effectively and consistently with authors, agents, and publishing stakeholders • Pitch and secure coverage with top-tier national and regional broadcast, print, podcast, and online media, including outlets focused on wellness, spirituality, lifestyle, and business • Write impactful press materials, including press releases, media alerts, talking points, and original pitches tailored to each author and title • Plan and oversee author tours and event appearances, including travel logistics, bookstore coordination, and local media outreach • Collaborate closely with marketing, editorial, and sales teams to ensure integrated campaigns that align with imprint goals and author brand positioning • Represent titles and campaigns in internal publishing meetings and cross-functional team discussions • Manage budgets and campaign expenses, ensuring timely processing of invoices and adherence to financial guidelines • Track campaign performance and stay up to date on industry trends and evolving media landscapes

🎯 Requirements

• 5–7 years of experience in book publicity or a closely related field; preference for experience with nonfiction and prescriptive titles in categories such as wellness, spirituality, lifestyle, parenting, or business • Demonstrated success leading media-forward, author-focused campaigns with national reach • A strong network of media contacts across various platforms, with a proven ability to pitch effectively and creatively • Exceptional written and verbal communication skills; persuasive, strategic, and confident in both pitching and presenting • Highly organized with the ability to manage multiple simultaneous campaigns, authors, and deadlines • Strong interpersonal and relationship-building skills; a collaborative team player and proactive self-starter • Experience coordinating author travel, events, and multi-city tours • Familiarity with Microsoft Office Suite; experience with publicity platforms such as MuckRack, Cision, NetGalley, and Canva is a plus • Knowledge of the media landscape and a passion for nonfiction that informs, inspires, and empowers readers

🏖️ Benefits

• Medical/Prescription drug insurance • Dental • Vision • Health Care/Dependent Care Flexible Spending Account • Health Savings Account • Pre-Tax and Roth 401(k) • Short and Long-Term Disability Insurance • Life/AD&D Insurance • Commuter Benefits • Student Loan Repayment Program • Educational Assistance & generous paid time off