Senior Manager, Marketing Consumer Insights

Job not on LinkedIn

🔥 0 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $170k - $199.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Credit Acceptance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1972

💸 Finance

💳 Fintech

🚘 Automotive

Finance • Fintech • Automotive

Credit Acceptance is a company that specializes in providing auto financing solutions to individuals, including those with bad credit history or no credit history at all. With over 50 years of experience, Credit Acceptance has helped more than 4 million consumers secure financing for vehicle purchases. The company operates a network of over 15,000 dealers and offers customers the ability to pre-qualify for auto financing, which does not impact their credit score. Furthermore, Credit Acceptance provides educational resources and tools, such as payment and auto price calculators, to assist customers in managing their finances and understanding their credit options. The company's mission is to drive possibility by offering financial solutions that give individuals the opportunity to improve their financial situation and secure reliable transportation.

📋 Description

• Lead customer research and segmentation, selecting primary or secondary research methods based on speed and cost efficiency • Apply an AI-first approach and modern tools to accelerate insight generation and reduce costs • Build understanding of prospects and existing customers across the customer lifecycle • Partner with the Sr. Director, Marketing Insights & Planning to integrate findings into a cohesive consumer, competitive, market, and dealer insights story • Inform marketing requirements for the Customer Data Platform (CDP) • Feed research into cross-functional insights reviews and business cases for growth and retention initiatives • Present findings and recommendations to executive audiences, including the C-suite • Manage research vendors, panels, and budgets • Build and develop a high-performing consumer insights team • Comply with company policies, processes, and legal guidelines • Perform other duties as assigned • Meet department attendance requirements

🎯 Requirements

• Bachelor's degree in Marketing, Market Research, Statistics, Psychology, or a related field, or equivalent experience • 7+ years of experience in consumer/market research, insights, or a related field • Hands-on experience designing and fielding primary qualitative and quantitative research • Experience with secondary research • Experience building customer segmentation • Experience using AI tools and/or modern research technology • Experience presenting to and influencing senior executive audiences, including the C-suite • Strong project management skills and ability to manage multiple research projects simultaneously • Excellent written, verbal, and presentation skills • Required degrees must have been earned at accredited institutions of higher education • Preferred: Master's degree in market research, marketing, or a related field • Preferred: Experience in financial services, fintech, auto finance, or subprime lending • Preferred: Experience managing research panels, vendors, or a research operations function • Preferred: Experience partnering with data/analytics teams on data platforms such as CDP • Occasional planned travel to the Southfield, Michigan office may be required

🏖️ Benefits

• 401(K) match • Adoption assistance • Parental leave • Tuition reimbursement • Comprehensive medical, dental, and vision coverage • Nonstandard benefits that make us a Great Place to Work