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Web Analyst

🔥 47 minutes ago

❄️ Minnesota, South Carolina, +1 more states – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Analyst

Where this job comes from

Posted on CrossCountry Mortgage, LLC's careers page, not through a job board

First seen by Remote Rocketship 47 minutes ago

Logo of CrossCountry Mortgage, LLC

CrossCountry Mortgage, LLC

5001 - 10000 employees

💸 Finance

💰 $400M Debt Financing on 2021-11

Finance

CrossCountry Mortgage, LLC is one of America’s leading retail mortgage lenders, providing a range of mortgage solutions for homebuyers, homeowners looking to refinance, and those seeking home equity loans. They offer a comprehensive suite of services including home purchase loans, mortgage refinancing, and home equity lines of credit (HELOC). The company prides itself on helping clients navigate the home buying process with ease, whether they are first-time buyers or seasoned investors. Known for their competitive interest rates and efficient loan processing, CrossCountry Mortgage aims to support their clients in achieving their home ownership and financial goals.

📋 Description

• Partner with business owners to define KPIs and success metrics for digital features, pages and campaigns • Build and maintain recurring reports and dashboards, and answer ad hoc data questions • Monitor digital channel health and flag unusual changes in traffic, usage or conversion • Analyze customer journeys, funnels and feature adoption across web and mobile • Measure online task completion and identify struggles, drop-offs and calls for help • Segment customers to identify behavioral differences and personalization opportunities • Provide top-level technical support for customer portal business-logic issues • Support customer-facing portal groups at a technical level and interact directly with customers in extenuating circumstances • Plan, run and analyze A/B and multivariate tests • Turn test results into recommendations and track expected impact • Measure email, paid search and other campaign performance • Support attribution and campaign tracking • Write and validate tracking requirements for new features and releases • Diagnose data discrepancies and work with developers to fix tracking issues • Partner with development teams on tag management and data-layer setup • Maintain measurement documentation, naming conventions and report definitions • Help ensure tracking and reporting meet privacy, consent, accessibility and regulatory requirements • Present findings to technical and non-technical audiences, including leadership • Stay current on digital analytics tools, methods and industry practices

🎯 Requirements

• Bachelor's degree in a quantitative, business, marketing or technology field, or equivalent experience • Experience in digital or customer experience analytics • Hands-on experience with an enterprise web analytics platform • Experience building reports and dashboards in a business intelligence tool • Working knowledge of funnel analysis, segmentation, attribution and A/B testing • Excellent written, presentation and oral communication skills • Experience working with agile delivery teams and ticketing tools such as Jira

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401(k) • Company-provided short-term disability • Employee assistance program • Wellness program • Robust benefits package

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