
501 - 1000 employees
Founded 2004
đď¸ Construction
đ˝ď¸ Food & Beverage
đ¨ Hospitality
Construction ⢠Food & Beverage ⢠Hospitality
Common Sail Investment Group is a Brighton, Michigan-based family of companies dedicated to serving the senior living and health care sectors. With over 7,500 employees, they specialize in real estate development, construction, and operation of world-class senior living communities and health care services. Their focus is on providing compassionate care for seniors, ensuring that they receive the wellness services they need.
đĽ 16 hours ago
đşđ¸ United States â Remote
â° Full Time
đĄ Mid-level
đ Senior
đĽď¸ Administration
đť Ghost score 12%
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501 - 1000 employees
Founded 2004
đď¸ Construction
đ˝ď¸ Food & Beverage
đ¨ Hospitality
Construction ⢠Food & Beverage ⢠Hospitality
Common Sail Investment Group is a Brighton, Michigan-based family of companies dedicated to serving the senior living and health care sectors. With over 7,500 employees, they specialize in real estate development, construction, and operation of world-class senior living communities and health care services. Their focus is on providing compassionate care for seniors, ensuring that they receive the wellness services they need.
⢠Administer and optimize HubSpot CRM, including contacts, properties, lists, pipelines, permissions, and data quality ⢠Support marketing campaigns from setup through execution and reporting, including emails, forms, landing pages, lists, segmentation, and workflows ⢠Build, maintain, and optimize automated workflows for lead nurturing, communications, notifications, and internal business processes ⢠Develop and manage audience segments and contact lists based on lifecycle stage, engagement, geography, community, referral source, and other business criteria ⢠Create and maintain HubSpot dashboards and reports to measure campaign performance, lead generation, engagement, conversion, and other key business metrics ⢠Analyze marketing and CRM data to identify trends, opportunities, performance gaps, and areas for improvement ⢠Partner with Marketing, Sales/Business Development, Operations, and leadership to translate business requirements into scalable HubSpot solutions ⢠Evaluate and leverage HubSpot AI capabilities to improve productivity, automation, reporting, content creation, and customer engagement ⢠Support CRM and marketing technology integrations and troubleshoot data flow and system-related issues ⢠Maintain documentation, governance standards, configuration records, and best practices for HubSpot processes and platform administration ⢠Provide training, support, and guidance to HubSpot users to promote adoption and effective use of the platform ⢠Stay current on HubSpot features, product updates, automation capabilities, AI functionality, and marketing technology best practices ⢠Identify opportunities to streamline processes, improve data quality, and enhance platform performance ⢠Occasional travel to different locations may be required
⢠Bachelor's degree in Information Technology, Computer Science, Business, Communications, Marketing, or a related field ⢠3+ years of experience as a HubSpot Administrator, CRM Administrator, Marketing Operations Specialist, or in a similar role ⢠Strong hands-on experience administering and supporting HubSpot Marketing Hub and HubSpot CRM ⢠Strong understanding of HubSpot features, functionality, configuration, and best practices ⢠Familiarity with HubSpot Hubs and subscription tiers and how they align with different business functions and requirements ⢠Demonstrated experience implementing or onboarding HubSpot for B2B organizations or clients ⢠Hands-on experience with email campaigns, lists, audience segmentation, workflows, forms, landing pages, and marketing automation ⢠Experience creating dashboards and reports and analyzing marketing and CRM performance data ⢠Experience supporting HubSpot integrations and data synchronization with other CRM, marketing, business, and third-party systems ⢠Strong understanding of CRM data management, data integrity, data governance, and data quality ⢠Strong analytical, problem-solving, and troubleshooting skills ⢠Ability to manage multiple projects, priorities, and deadlines while maintaining a high level of attention to detail ⢠Strong written and verbal communication skills, with the ability to work effectively with both technical and non-technical stakeholders ⢠Ability to translate business requirements into practical, scalable HubSpot solutions ⢠Preferred: Experience with HubSpot Service Hub, HubSpot AI and AI-enabled marketing, CRM, or productivity tools ⢠Preferred: HubSpot certifications in Marketing Hub, CRM, Service Hub, or HubSpot Administration ⢠Preferred: Experience with CRM integrations and marketing technology platforms ⢠Preferred: Working knowledge of Salesforce, Pardot, Marketo, or similar systems ⢠Preferred: Experience working in senior living, senior healthcare, or a related industry ⢠Preferred: Familiarity with the senior living customer journey, including prospects, families, referral partners, and community-level marketing ⢠Ability to communicate effectively, sit, stand, walk, use keyboard and telephone, and review detailed documents and computer screens ⢠Ability to occasionally lift and/or move up to 25 pounds
⢠Occasional travel to different locations may be required ⢠Equal Opportunity Employer
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