Field Engagement Manager

🕒 May 23

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Curana Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

⚕️ Healthcare Insurance

B2B • Healthcare Insurance

Curana Health is a healthcare provider focused on senior primary care and on-site clinical services in skilled nursing and senior living communities. The company partners with operators, payors, and Medicare Advantage plans to implement value-based care models, offering physician-led care teams, medical director services, care coordination (including RPM and APCM), behavioral health, and palliative care. Curana emphasizes reducing hospital readmissions, falls, and polypharmacy while improving resident satisfaction through integrated, community-based care supported by technology and payor partnerships.

📋 Description

• Serve as the primary marketing partner to the field • Own and evolve the in-building marketing toolkit, including digital and print materials, family event collateral, and scalable templates • Build and manage a family communication program across email, SMS, and patient portals, including nurture and event-driven campaigns • Support and onboard Community Engagement Managers (CEMs) on marketing best practices and execution • Identify and scale best-performing strategies across communities • Track and report on field engagement and growth KPIs in partnership with Partner Success and Operations • Partner with creative teams to ensure high-quality, consistent brand execution across all community-facing assets

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience) • 4–7 years of experience in field marketing, community marketing, or marketing operations, ideally in healthcare, senior living, or multi-site environments • Experience developing multi-channel communication programs, including email, SMS, and digital platforms • Ability to create and manage marketing collateral for distributed, field-based teams • Strong project management skills, with the ability to manage multiple stakeholders and priorities • Excellent written communication skills, with the ability to connect with families and community staff • Empathy for field teams and an understanding of community-based or clinical environments • Willingness to travel up to 25% for community visits and team collaboration

🏖️ Benefits

• Equal Employment Opportunity commitment • Commitment to diversity