Director, Product Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $110.5k - $196.5k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Curriculum Associates

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1976

📚 Education

🤝 B2B

Education • B2B

Curriculum Associates is a company that partners with educators to make classrooms better places for teachers and students. They focus on providing evidence-based instructional materials and assessments, such as the i-Ready platform, which supports personalized learning and helps teachers differentiate instruction. Their offerings include diagnostics, mathematics, reading, and writing programs, aimed at improving student outcomes from kindergarten to 8th grade. Curriculum Associates also conducts research to understand and enhance the state of student learning. The company has recently expanded by acquiring SoapBox Labs, a leader in voice AI technology, emphasizing their commitment to equity-driven learning experiences.

📋 Description

• Lead the strategy and execution of marketing initiatives driving sales, adoption, and growth of i-Ready digital instruction and professional learning • Define positioning and messaging for instructional and professional learning solutions • Lead high-impact product launches and go-to-market strategies • Collaborate on demand generation and renewal campaigns • Equip sales and service teams with differentiated stories, tools, training, content, and assets • Conduct market, customer, EdTech trend, and competitive research and translate insights into strategies • Oversee product-related web content, collateral, presentations, and case studies • Partner with Customer Marketing to identify and showcase educator and district success stories • Define KPIs and report initiative effectiveness to senior leadership • Manage and mentor a team of product marketers • Drive cross-functional collaboration across Product, Research, Sales, Growth Marketing, Partner Success, Revenue Operations, and other teams • Champion innovation, accountability, and continuous improvement within the marketing organization

🎯 Requirements

• 8+ years in product marketing or related roles • At least 3 years in a leadership position • Proven experience in the EdTech sector • Strong understanding of K–12 education markets, buyer personas, and procurement cycles • Experience in the K–12 digital instruction market preferred • Strategic thinking, storytelling, and analytical skills • Ability to influence cross-functional teams and lead high-performing teams • Bachelor's degree in Marketing, Business, or related field • Extensive experience in product marketing, portfolio marketing, or go-to-market leadership • Ability to translate research, data, and market insights into clear, compelling narratives • Proven success leading complex, cross-functional initiatives in matrixed organizations • Experience owning product launches and sales enablement for sophisticated or research-backed products • Experience defining KPIs and using performance data to guide decisions • People leadership experience focused on coaching, strategic growth, and high standards • Experience in education, edtech, or research-driven environments strongly preferred

🏖️ Benefits

• Company bonus plan eligibility • Medical insurance • Dental insurance • Vision insurance • Basic life insurance • 401(k) plan with employer match • Flexible vacation and sick policy • Twelve paid holidays • Winter office closure between Christmas and New Year's • Additional perks and benefits