Manager, Provider Member Marketing

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Logo of CVS Health

CVS Health

10,000+ employees

Founded 1963

🏥 Healthcare

⚕️ Healthcare Insurance

🛒 Retail

Healthcare • Healthcare Insurance • Retail

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Develop and manage integrated provider member marketing campaigns and communications across channels • Support member engagement, retention, and business growth goals • Build retention in partnership with providers and connect members to specialized provider partners • Work cross-functionally with internal and external partners on campaign launches and communications initiatives • Develop campaign briefs, project plans, calendars, flowcharts, and execution matrices • Brief internal teams and external creative or agency partners on campaign strategy, requirements, and deliverables • Review creative concepts and marketing materials for strategic and business alignment • Proof creative assets for accurate copy, links, and supporting details • Submit assets for compliance and legal review and disseminate feedback • Synthesize compliance feedback, communicate required edits, and facilitate issue resolution • Partner with Product, Compliance, Project Management, Campaign Operations, Digital, Analytics, Network, and other teams to execute campaigns and manage timelines • Support reporting on business KPIs, campaign results, insights, and future opportunities • Contribute to budget tracking, invoice management, and vendor coordination

🎯 Requirements

• 4+ years of experience in marketing, consulting, agency, or related roles • Experience supporting execution of consumer or member-facing campaigns • Strong project management, organizational, and communication skills • Ability to manage multiple priorities in a matrixed environment • Strong attention to detail and follow-through • Bachelor’s degree or equivalent experience • Preferred: experience with direct-to-consumer online and offline marketing • Preferred: healthcare, provider, member, or Medicare marketing experience • Ability to connect analytics, business context, and marketing execution • Strong tactical execution skills and ability to contribute to strategic planning discussions • Ability to build effective working relationships and influence across teams

🏖️ Benefits

• CVS Health bonus, commission or short-term incentive program in addition to base pay • Medical coverage • Dental coverage • Vision coverage • Paid time off • Retirement savings options • Wellness programs • Other resources supporting physical, emotional, and financial well-being

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