Senior Manager, CRM & Direct Marketing

Job not on LinkedIn

🔥 12 hours ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $82.9k - $182.5k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 0%

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CVS Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1963

🏥 Healthcare

⚕️ Healthcare Insurance

🛒 Retail

Healthcare • Healthcare Insurance • Retail

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Lead CRM strategy, execution, and optimization to drive patient acquisition, engagement, retention, and lifetime value • Develop omnichannel strategies across Sales, Email, SMS, Direct Mail, and related digital touchpoints • Direct and develop a team of three Campaign Strategists • Identify and pilot real-time triggered messaging, predictive dynamic content, and hyper-personalization • Develop contact targeting architecture with frequency capping and channel-specific logic • Lead audience segmentation and expansion, including caregivers and insurance agents • Partner with Data and Analytics teams to build audience-based targeting capabilities • Oversee campaign assets including Email, SMS, Direct Mail, and Landing Pages • Serve as the primary CRM subject matter expert for business owners and executives • Translate business goals into actionable, journey-based marketing plans • Architect and oversee A/B testing and multivariate experimentation • Analyze campaign data and provide strategic performance reporting focused on business impact and ROI • Partner with Marketing Automation to monitor deliverability, system performance, scale, and compliance

🎯 Requirements

• 10+ years of experience in CRM, Lifecycle Marketing, or Integrated Campaign Strategy • 3–5 years of experience directly managing a team of strategists or marketing managers • Proven track record driving growth through Email, SMS, and Direct Mail • Extensive experience designing “always-on” and triggered customer journeys across Email/SMS and Direct Mail/Voice • Healthcare or regulated industry experience preferred, including HIPAA, CCPA, and CAN-SPAM compliance • Ability to translate complex data sets and clinical/business requirements into campaign strategies • High-level understanding of enterprise Marketing Automation Platforms such as Salesforce Marketing Cloud Advanced, Marketo, or Eloqua • Understanding of integrations with CRM systems such as Salesforce • Advanced knowledge of A/B and multivariate testing, statistical significance, and iterative optimization • Experience building persona-based targeting strategies and leveraging predictive modeling or propensity scores • Skilled in directing creative teams and agencies across digital and print formats • Bachelor's degree in Marketing or related field • Master's degree preferred

🏖️ Benefits

• Paid vacation • Paid sick time • Investment/retirement 401K match options • Health insurance • Vision benefits • Dental benefits • Leadership development opportunities • Continuing education stipends • New centers and flexible work environments • Opportunities for high levels of responsibility and rapid advancement • CVS Health bonus, commission or short-term incentive program • Equity award program • Paid time off • Retirement savings options • Wellness programs • Comprehensive benefits package supporting physical, emotional, and financial well-being