Senior Manager – Digital Product, Digital Engagement

Job not on LinkedIn

🕒 2 days ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $118.5k - $260.6k / year

⏰ Full Time

🟠 Senior

👔 Manager

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CVS Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1963

⚕️ Healthcare Insurance

🛒 Retail

🧘 Wellness

Healthcare Insurance • Retail • Wellness

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Develop and own the end-to-end Medicaid member digital engagement strategy • Establish a digital-first engagement framework • Align digital engagement investments to measurable outcomes • Map and continuously refine the Medicaid member journey across touchpoints • Design engagement strategies that address known barriers to adoption • Integrate Social Determinants of Health (SDOH) insights into engagement strategies • Define and drive the product roadmap for digital engagement platforms and capabilities • Own end-to-end digital engagement experiences • Translate engagement strategies and business objectives into actionable features and user stories • Serve as the primary approver for stories marked complete • Inform product and UX roadmaps by translating deep Medicaid member understanding into design requirements • Build and manage relationships with external partners • Communicate strategy, progress, and results to senior leadership

🎯 Requirements

• 7+ years of experience in digital product management or digital strategy • Experience in healthcare, digital health, marketing technology, or regulated industries preferred • 7+ years of experience developing product strategies and managing complex roadmaps for engagement channels such as Email, Push Notifications, In-App Messaging, RCS, SMS, or similar platforms • 7+ years of experience developing and executing digital engagement strategies that drove measurable adoption, retention, and health outcomes in complex, multi-stakeholder environments • 5+ years of experience working in Agile/SAFe environments, leading cross-functional teams and product ceremonies • 5+ years of experience partnering with marketing, analytics, and technology teams to deliver data-driven, personalized engagement experiences • 5+ years of experience using analytics, experimentation, and performance metrics including A/B testing, segmentation, and predictive models — to guide engagement optimization and product decisions • Must be able to work East Coast business hours

🏖️ Benefits

• medical, dental, and vision coverage • paid time off • retirement savings options • wellness programs • other resources, based on eligibility