Lead Product Manager – SaaS, AI Agent

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CWILL

51 - 200 employees

Founded 2014

☁️ SaaS

🛍️ eCommerce

📣 Marketing

SaaS • eCommerce • Marketing

CWILL is a post-purchase and customer retention software suite built for Shopify and DTC brands. It offers apps for order tracking, returns & exchanges, shipping protection, loyalty & referrals, product reviews, pop-up & email marketing, AI-powered features (post-purchase upsells, AI exchanges, review summarization, AI-assisted support), and business intelligence. CWILL's products aim to reduce WISMO (where is my order) support tickets, recover lost revenue from returns, increase customer lifetime value, and drive repeat purchases. The suite integrates tracking, returns, reviews, loyalty, and support data, and emphasizes real-time tracking updates, exchange/store credit workflows, opt-in shipping protection, loyalty programs with VIP tiers and referrals, and conversion-focused tracking pages. CWILL is focused on Shopify & DTC merchants, with claims of 30,000+ brands, Shopify certification, and a high app store rating.

📋 Description

• Conduct customer discovery with US mid-market Shopify merchants to understand workflows, manual processes, and AI Agent opportunities • Validate use cases with lighthouse customers in partnership with Sales and Customer Success • Design cross-product customer journeys and the unified platform experience, including information architecture, navigation, and workflows • Define AI Agent tasks, tool-calling scope, permissions, approval flows, error handling, escalation logic, onboarding, and success criteria • Own platform packaging and pricing decisions and define the Lighthouse Customer program and expansion ARR playbook • Partner with Sales and Customer Success to drive cross-product attach rate • Translate merchant problems into platform capability requirements for engineering • Co-own prioritization decisions with Platform Engineering • Create clear written specifications and document decisions to reduce information loss across time zones • Report directly to the CEO and partner with Platform Engineering to turn data, AI, and infrastructure capabilities into an integrated customer platform for global ecommerce brands

🎯 Requirements

• 5–8 years of product experience • 2+ years building AI or LLM-powered products from 0 to 1 • Background in B2B SaaS, ideally multi-product customer platforms • Proven customer discovery experience, including talking to merchants, running pilots, and converting feedback into roadmaps • Fluent in AI application product design, including agent task definition, tool calling, human-in-the-loop flows, trust, and explainability • Comfortable working across time zones with a distributed engineering team • Strong written communication skills • Heavy use of AI tools such as GPT, Claude, and Gemini • Experience in the Shopify/DTC ecommerce ecosystem is a nice-to-have • Seller perspective is a nice-to-have • MarTech or post-purchase SaaS background is a nice-to-have • End-to-end B2B AI Agent product launch experience is a nice-to-have

🏖️ Benefits

• 401(k) • PTO • Paid Holidays • Insurance

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