Senior Brand – Visual Designer

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🔥 1 minute ago

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CWILL

51 - 200 employees

Founded 2014

☁️ SaaS

🛍️ eCommerce

📣 Marketing

SaaS • eCommerce • Marketing

CWILL is a post-purchase and customer retention software suite built for Shopify and DTC brands. It offers apps for order tracking, returns & exchanges, shipping protection, loyalty & referrals, product reviews, pop-up & email marketing, AI-powered features (post-purchase upsells, AI exchanges, review summarization, AI-assisted support), and business intelligence. CWILL's products aim to reduce WISMO (where is my order) support tickets, recover lost revenue from returns, increase customer lifetime value, and drive repeat purchases. The suite integrates tracking, returns, reviews, loyalty, and support data, and emphasizes real-time tracking updates, exchange/store credit workflows, opt-in shipping protection, loyalty programs with VIP tiers and referrals, and conversion-focused tracking pages. CWILL is focused on Shopify & DTC merchants, with claims of 30,000+ brands, Shopify certification, and a high app store rating.

📋 Description

• Own CWILL's brand system — keep it sharp, consistent, and scalable across every surface • Design and iterate on our marketing website, landing pages, and campaign pages end to end • Build consumer-facing UI components: embedded widgets, in-product overlays, and co-branded experiences that live inside Shopify merchants' storefronts • Design event and booth assets, social graphics, pitch decks, and anything else that represents CWILL externally • Collaborate closely with engineers to ensure designs ship as intended — you're in Figma handing off specs, not throwing files over the wall • Contribute to product UI design where brand and product intersect (onboarding flows, empty states, notification templates) • Maintain and evolve a design system that scales across brand and product

🎯 Requirements

• A portfolio that makes us stop scrolling — strong visual craft across web, product UI, and brand systems • Experience designing consumer-facing components (landing pages, booth/event assets, web widgets, embedded UIs, or anything that lives inside someone else's product) • Comfortable working in Figma and shipping designs that actually get built • 3+ years in Brand, Visual, or Marketing Website Design (B2B SaaS or DTC ecommerce preferred) • Fluency across brand + digital design — websites, widgets, illustration, typography • Comfortable with 0 → 1 ambiguity: you can start from a blank canvas and make confident decisions • Nice to have: • Direct experience in the Shopify ecosystem (built apps, worked at Shopify, Klaviyo, Yotpo, Loop, Narvar, AfterShip, etc.) • Experience building or leading a design team (IC → Manager transition) • Background across both post-purchase and retention domains • Exposure to AI-native product experiences

🏖️ Benefits

• Starting Pay: 90-120K + Bonus, depends on experiences, open to negotiation • 401(k) • PTO • Paid Holidays • Insurance

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