Senior Brand Designer

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TimelyCare

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

📚 Education

🧘 Wellness

💰 $60M Series B - TimelyCare on 2021-01

Healthcare • Education • Wellness

TimelyCare is a virtual health and well-being provider focused on higher education institutions. It delivers 24/7 mental health and medical services — including counseling, psychiatry, crisis support, digital self-care tools, peer communities, and health and success coaching — via phone and video to students, faculty, and staff across colleges and universities. The platform emphasizes care coordination, a diverse qualified provider network, LMS/EHR integrations, and outcomes-driven support to improve student retention, academic success, and campus wellness.

📋 Description

• Drive Strategic Creative Thinking • Analyze briefs, target audiences, campaign objectives, and business goals to shape creative direction and inform design decisions. • Present design concepts and recommendations that clearly connect creative decisions to business outcomes. • Serve as a trusted creative advisor by proactively identifying opportunities to strengthen brand communications, visual storytelling, and campaign impact. • Partner with marketing, communications, content, and cross-functional stakeholders to develop integrated creative solutions. • Use AI tools to accelerate concept development, generate variations, and refine creative directions before advancing to full production. • Own & Evolve the Brand System • Serve as a steward of the TimelyCare brand, ensuring consistency and quality across all channels and touchpoints. • Maintain, organize, and evolve brand assets, templates, component libraries, and design systems within Adobe Creative Suite, Figma, and AI-integrated design platforms. • Develop scalable creative resources including AI-ready templates and automation-enabled production workflows that improve efficiency, consistency, and collaboration across teams. • Document and communicate brand standards, design guidelines, and best practices for internal and external partners, including guidance on appropriate use of AI tools within brand parameters. • Conduct regular audits of brand assets and design systems to identify opportunities for improvement and scalability. • Translate the brand system into supporting campaigns that complement and continue to build brand equity. • Lead Campaign Design & Execution • Translate strategic briefs into compelling creative solutions across digital, print, social, advertising, email, web, video, presentations, sales enablement, and events to reinforce and evolve the brand with every touchpoint. • Apply advanced design principles, such as typography, hierarchy, composition, accessibility, color theory, and visual storytelling to every deliverable. • Leverage AI-powered design tools to accelerate ideation, asset generation, and layout exploration while applying professional judgment to refine and elevate final output. • Produce production-ready files and assets that meet brand, compliance, accessibility, and technical requirements. • Manage projects from intake through final delivery with minimal oversight, maintaining quality standards and meeting deadlines. • Provide Creative Direction & Collaboration • Collaborate closely with the Creative Director and broader Marketing team to deliver cohesive campaigns. • Provide art direction, feedback, and quality control for freelance designers, agencies, photographers, illustrators, and other external creative partners. • Review external creative work to ensure alignment with brand standards, project objectives, and production requirements before final approval. • Support a culture of creative excellence through collaboration, accountability, continuous learning, and constructive feedback. • Advance Creative Operations & Innovation • Actively adopt and champion AI-powered tools and workflows for design, production, and asset management, helping the team build fluency and confidence with new capabilities. • Stay current on design trends, emerging technologies, AI-enabled creative tools, and industry best practices. • Identify opportunities to improve workflows, design processes, asset management, and team efficiency. • Explore new formats, motion graphics, interactive experiences, and creative approaches that enhance storytelling and audience engagement. • Take on additional projects and responsibilities as needed to support evolving team and organizational priorities.

🎯 Requirements

• Bachelor's degree or equivalent combination of education and experience • At least 8 years of progressive brand design experience in a marketing, brand, creative, or agency environment both leading and building creative marketing solutions • Experience providing creative direction and feedback to external creative partners, freelancers, or agencies • Demonstrated ability to lead projects independently from concept development through final execution • Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign • Strong working proficiency in Figma, including component libraries, design systems, templates, and collaborative workflows • Hands-on experience using AI-powered creative tools (e.g., Adobe Firefly, Canva AI, Claude connectors) to support ideation, asset generation, or production workflows • Deep understanding of typography, layout systems, accessibility standards, visual hierarchy, and brand development • Experience developing and maintaining scalable design systems and creative asset libraries • Strong project management, organization, communication, and stakeholder management skills • A growth mindset and genuine curiosity about emerging technologies, and how they can elevate creative work, not replace it. • Portfolio demonstrating strategic thinking, design excellence, brand stewardship, and multi-channel campaign execution.

🏖️ Benefits

• Paid Company Holidays + No work on your birthday! • Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community • Variable bonus eligibility on a quarterly basis • Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance • Company-paid group Life Insurance + Company-paid Short Term Disability • Concierge benefit support services • 401(k) with employer match • Free access to TimelyCare virtual medical and mental health support • Mission-Driven Purpose with a Supportive Team Culture