Senior Manager, Audience and Program Marketing

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Darktrace

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

🔒 Cybersecurity

🤖 Artificial Intelligence

💰 Post-IPO Secondary - Darktrace on 2020-03

Cybersecurity • Artificial Intelligence

Darktrace is an AI-native cybersecurity company that delivers autonomous detection and response across network, email, cloud, endpoint, OT and identity environments. Its ActiveAI Security Platform uses self-learning machine learning models that learn an organization’s unique normal to spot novel and subtle threats, provide real-time detection, and take targeted autonomous actions to contain attacks. Darktrace serves enterprises and organizations worldwide with cloud-native, AI-driven security products, threat investigations, incident readiness services, and integrations for comprehensive cyber resilience.

📋 Description

• Develop and execute 3–5 targeted programs annually to deliver pipeline, meetings, and exceptional customer experiences • Manage active marketing plans and customer journeys addressing audience use cases, customer needs, procurement cycles, and compliance requirements • Create audience- and industry-specific plays with product marketing and GTM teams, aligning messaging, positioning, content, use cases, and regional activations • Build promotion plans across inbound and outbound marketing to engage target cohorts and open new relationships and opportunities • Create activation-ready audience toolkits for consistent, cohesive multichannel experiences • Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows for consistent global execution and measurable outcomes • Partner with marketing, product marketing, customer success, and other stakeholders on priorities, pipeline goals, and execution • Own and scale Darktrace’s global customer event portfolio, including Tech Meetups and Defender Days • Own pipeline creation and acceleration for defined audiences and segments • Build a repeatable, data-driven targeted program engine • Plan, orchestrate, and execute virtual and in-person events to drive value and meetings • Leverage or create marketing materials across critical channels and connect experiences based on contact responses • Drive presence and influence with Darktrace communities, associations, and thought-leadership platforms • Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform sales, product, and executive leadership • Define KPIs for awareness, engagement, and pipeline contribution; track, measure, and report monthly and quarterly • Build repeatable campaign execution and optimization processes using Darktrace systems • Manage the marketing budget with accuracy and transparency while delivering ROI and pipeline

🎯 Requirements

• Bachelor’s degree in marketing, business management and/or communications • 5+ years of B2B marketing experience • At least 3 years in technology companies • Experience marketing cybersecurity, cloud, AI or platform solutions is a plus • Proven track record driving pipeline and influencing sales outcomes • Strong storytelling ability to translate technical capabilities into use cases with clear value and benefits that drive action • Experience with ABM, field marketing, events management, and integrated demand generation • Experience designing targeted programs and plays that influence pipeline and support GTM priorities • Proven ability to scale event programs, including webinars, executive dinners, and tradeshow ancillary events, using repeatable frameworks and templates • Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and deal with ambiguity • Strong cross-functional collaboration skills with product marketing, customer success, sales, and marketing stakeholders, and customers and partners • Hands-on experience with marketing automation and digital marketing tools, such as Salesforce, Marketo/HubSpot, and Gainsight • Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset • Willingness to travel up to 30%

🏖️ Benefits

• 100% medical, dental and vision insurance, plus dependents • Paid parental leave • Pet insurance Discount • Life insurance • Commuter benefits • 401(k) • Employee Assistance Program