Product Release Marketing Manager

🔥 6 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $117.4k - $177.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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👻 Ghost score 0%

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Salesforce

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1999

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Salesforce is a leading cloud-based software company that provides a comprehensive customer relationship management (CRM) platform. The platform connects all company data and teams on an integrated, AI-driven system to improve sales, customer service, and marketing efforts. Salesforce offers scalable solutions for businesses of all sizes, including small and medium enterprises, and provides industry-specific solutions to modernize operations, save time, and reduce costs. Salesforce also offers educational resources through Trailhead and a wide selection of apps on AppExchange to extend its CRM capabilities.

📋 Description

• Lead Public Sector positioning and messaging for Salesforce product releases • Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector • Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries • Ensure release materials align with Public Sector compliance requirements, including FedRAMP, IL5/IL6, and data residency • Serve as the central point of contact for Global Public Sector content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing • Assess content performance, identify customer-journey gaps, and prioritize new content development • Bring product, customer, advisor, and market insights into Public Sector-specific content creation • Infuse emerging Public Sector trends such as AI governance, cybersecurity, digital modernization, procurement shifts, and mission readiness into content strategy • Build enablement materials for Public Sector sellers, partners, and solution engineers • Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases • Equip resellers, systems integrators, and technology partners with accurate, compliant, differentiated product messaging • Lead GPS release readiness and cross-functional launch reviews • Maintain the unified GPS release calendar and orchestrate stakeholder communications • Build alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams

🎯 Requirements

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing • Experience marketing technology to Public Sector or other regulated industries (preferred) • Ability to translate technical concepts into simple, mission-relevant stories • Strong content development and messaging experience, including pitch decks, one-pagers, briefs, and launch assets • Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams • Strong analytical and insights orientation; ability to use product and performance data to inform strategy • Excellent project management skills and ability to bring clarity to ambiguity • Experience supporting AMER + international regions (desired) • Must be a U.S. citizen (U.S. born or naturalized) • Must not hold dual citizenship • Must agree to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position

🏖️ Benefits

• Time off programs • Medical insurance • Dental insurance • Vision insurance • Mental health support • Paid parental leave • Life insurance • Disability insurance • 401(k) • Employee stock purchasing program • Incentive compensation may be available for certain roles • Equity may be available for certain roles • Reasonable accommodation during the application or recruiting process