Organic Growth & Discovery Lead – SEO, AEO

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $158k - $204k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Dave

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🏦 Banking

👥 B2C

Fintech • Banking • B2C

Dave is a financial services company that aims to provide a fair and affordable banking experience for individuals who feel overlooked by traditional banks. The company was founded on the belief that banks have built products that are often predatory, exemplified by high overdraft fees. In an effort to combat this, Dave offers features like $500 advances, fee-free goal tracking, and support for individuals seeking side hustles to improve their financial situations. Their mission revolves around leveling the financial playing field and making financial solutions accessible to everyone.

📋 Description

• Define the strategy and roadmap for organic discovery across search and AI answer engines • Own the forecast, budget, and reporting cadence for marketing leadership • Own the onsite content portfolio, including topical authority, content architecture, keyword and prompt research, intent mapping, editorial roadmap, and content briefs • Write and edit content to a publishable standard • Manage content refresh, consolidation, and pruning • Own offsite content and authority across forums, Reddit, and other third-party sources • Work with marketing partnerships and affiliate teams to earn placements, coverage, and citations • Own Dave’s visibility in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews • Develop measurement for citations, share of voice, and accuracy • Partner with Product and Martech leads on technical discoverability work and tooling • Build business cases for technical and tooling priorities • Build reporting connecting organic and AI-sourced traffic to installs, new members, and acquisition-cost efficiency • Own trust signals including E-E-A-T, sourcing, author attribution, and factual accuracy • Keep organic practices aligned with fintech regulatory requirements and brand-safety standards • Shape the definition and measurement of organic discovery for a consumer fintech • Collaborate with brand, content, product, martech, analytics, partnerships, and compliance teams • Report to the Director, User Acquisition

🎯 Requirements

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing • At least 2 years of hands-on experience with AEO, GEO, or AI search optimization • Track record of leading cross-functional initiatives for consumer products/B2C • Demonstrated success growing organic into an acquisition channel measured by business outcomes and cost efficiency • Experience building topical authority, mapping content to search and prompt intent, directing writers through briefs, and deciding what to consolidate or remove • Writing and editing judgment sufficient to maintain a publishable standard • Experience earning offsite placements, coverage, or citations through partnerships, affiliates, or digital PR • Current hands-on experience improving visibility in AI answer engines • Technical fluency sufficient to read site audits and understand how structure and performance affect discoverability • Ability to brief Product teams credibly on technical SEO needs • Ability to pull and interrogate data in GA4, Search Console, spreadsheets, or SQL • Fintech or financial services experience is a bonus • Experience with programmatic or templated content at scale is a bonus • Familiarity with organic strategies for app channels, including App Store Optimization, is a bonus • Must be permanently authorized to work in the United States without visa sponsorship

🏖️ Benefits

• Equity • Flexible hours • Virtual-first work culture • Home office stipend • Premium Medical, Dental, and Vision Insurance plans • Generous paid parental and caregiver leave • 401(k) savings plan with matching contributions • Financial advisor and financial wellness support • Flexible PTO • Generous company holidays, including Juneteenth and Winter Break • All-company in-person events once or twice a year • Virtual events throughout to connect with team members and leadership • Opportunity to learn and grow from fellow top talent