Audience Analyst – Content

Job not on LinkedIn

🔥 17 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform that provides payroll, HR, benefits administration, workforce management (time & attendance, scheduling), talent management, and analytics. Delivered as enterprise SaaS, Dayforce is used by businesses to streamline HR and payroll processes, improve compliance, and manage the full employee lifecycle.

📋 Description

• Create and manage audience and promotion plans tied to commerce priorities, including shopping tentpoles, seasonal moments, partnerships, book launches, and USA TODAY Store campaigns • Own distribution strategy across platforms, including site placement, newsletters, social, search, and emerging channels • Use real-time and historical performance data to adjust strategy and optimize content reach, engagement, and revenue • Work closely with editors, reporters, and commerce teams to align content planning with audience opportunities and high-intent moments • Identify opportunities to amplify, resurface, or extend the lifecycle of high-performing commerce content • Partner with newsroom and audience teams across the network to scale distribution and sharing of commerce content • Coordinate execution across teams, ensuring clarity in priorities, timing, and promotion strategy • Lead post-campaign analysis and translate results into actionable insights and repeatable playbooks

🎯 Requirements

• 3+ years of experience in audience strategy, newsroom planning, SEO, growth, or digital media • Strong understanding of how content performs across platforms, including search, social, newsletters, and on-site experience • Experience using AI and automation tools to inform audience strategy, optimize distribution, and identify growth opportunities across platforms • Experience using analytics tools to inform decisions and optimize performance • Demonstrated ability to make fast, data-informed decisions in a deadline-driven environment • Excellent news judgment and understanding of timing, relevance, and audience intent • Strong communication and organizational skills, with the ability to coordinate across multiple teams • Familiarity with commerce, affiliate, or revenue-driven content strategies is a plus