Manager, Marketing Content and Copy

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🔥 2 hours ago

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Logo of Dayforce

Dayforce

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • B2B

Dayforce is a cloud-based human capital management (HCM) and workforce management platform. It provides an integrated application for payroll, HR, benefits, time and attendance, scheduling, and talent management, designed for employers to manage the employee lifecycle. Dayforce is delivered as a SaaS solution primarily to business and enterprise customers.

📋 Description

• Develop engaging, audience-focused copy for a variety of marketing materials • Serve as a champion and steward of the DeVry brand voice, tone, messaging, and personality • Partner closely with the Brand team to develop and execute integrated marketing campaigns • Collaborate with cross-functional stakeholders • Lead, manage, coach, and provide direction to contract copywriters • Develop and optimize content using advanced SEO copywriting best practices • Edit and proofread content to ensure accuracy, clarity, consistency • Manage multiple projects simultaneously in a fast-paced environment • Identify opportunities to improve content effectiveness

🎯 Requirements

• 5-8+ years of experience in content marketing, copywriting, brand content, communications, or related fields • Bachelor's degree in marketing, communications, English, journalism, or a related field • Proven experience developing strategic marketing content and copy across multiple channels, including digital, web, email, social media, advertising, and brand marketing initiatives • Demonstrated experience leading projects, managing content workflows, and providing direction, coaching, or mentorship to writers and content contributors • Well-versed in SEO principles, SEO copywriting techniques, and digital marketing best practices • Experience using project management and workflow tools such as Asana, Jira, Monday.com, Workfront, or similar platforms • Highly proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook) • Demonstrated ability to leverage AI-powered tools responsibly and effectively • Experience creating content within a highly regulated industry such as higher education, healthcare, financial services, or insurance is a plus • Strong attention to detail and project management skills

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities

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