Content Marketing Manager

Job not on LinkedIn

🔥 13 minutes ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

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Healthpilot Technologies

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🛡️ Insurance

☁️ SaaS

Healthcare • Insurance • SaaS

Healthpilot is a licensed health insurance brokerage (Healthpilot Technologies LLC) that helps Medicare-eligible individuals shop for, compare, and enroll in Medicare plans. The company provides an online platform plus licensed Medicare insurance agents who offer free guidance and ongoing support. Healthpilot uses AI-powered recommendations and Plan Fit Scores to match users' doctors, prescriptions, and pharmacies with Medicare Advantage, Medicare Supplement (Medigap), and Prescription Drug (Part D) plans. They emphasize representing multiple carriers, not selling user data, and are not affiliated with the federal Medicare program.

📋 Description

• Develop and execute a content marketing strategy aligned with business goals and Medicare enrollment cycles. • Champion our organic content strategy, building out a robust Medicare resource library and drafting lifecycle communications to both current and future customers, optimizing for engagement over time. • Create and optimize messaging for our omni-channel marketing campaigns across paid media, pay-per-click, SMS, programmatic, email, and more. Including but not limited to A/B testing for headlines, CTAs, email content and landing pages. • Build out our messaging playbook, documenting winning messages and value props across channels at different phases of the customer journey. • Work closely with our product marketing manager to understand our buyer personas and customer journey maps, testing and optimizing content to address customer needs throughout the marketing lifecycle. • Track and analyze content performance metrics (organic traffic, engagement, conversions), continuously optimizing content based on data insights and user feedback. • Ensure all content is clear, compliant, and easy to understand for seniors.

🎯 Requirements

• 3–5+ years of experience in content marketing, preferably with B2C experience creating customer-driven content. • Experience in healthcare a plus but not required. • Exceptional writing and editing skills, with a knack for simplifying complex topics. • Strong understanding of SEO, keyword research, and content analytics tools (Bing Webmaster Tools, Google Analytics). • Experience managing campaigns, blog strategies, and multi-channel content distribution. • Ability to work cross-functionally with our marketing agency, product, and design teams. • Familiarity with Medicare, health insurance regulations, and compliance (a plus but not required).

🏖️ Benefits

• Health insurance • Retirement plans • Paid maternity and paternity leave