Content Marketing Manager

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TimelyCare

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

📚 Education

🧘 Wellness

☁️ SaaS

💰 $60M Series B - TimelyCare on 2021-01

Education • Wellness • SaaS

TimelyCare is a virtual health and well-being provider focused on higher education institutions. It delivers 24/7 mental health and medical services — including counseling, psychiatry, crisis support, digital self-care tools, peer communities, and health and success coaching — via phone and video to students, faculty, and staff across colleges and universities. The platform emphasizes care coordination, a diverse qualified provider network, LMS/EHR integrations, and outcomes-driven support to improve student retention, academic success, and campus wellness.

📋 Description

• Lead Editorial Strategy & Thought Leadership • Own TimelyCare's editorial vision and long-term content strategy. • Identify and own strategic conversations across higher education, healthcare, mental health, AI, and the future of care. • Develop recurring editorial franchises, signature content series, and narrative themes that differentiate the brand. • Transform customer insights, original research, and executive expertise into compelling thought leadership. • Interview executives, customers, clinicians, and industry experts to uncover authentic stories. • Create content audiences intentionally seek out—not simply content that fills a calendar. • Build an AI-Native Content Operation • Design, build, and continuously improve TimelyCare's content operating system, including editorial planning, governance, AI-enabled workflows, production processes, content lifecycle management, and cross-functional collaboration. • Leverage AI for research, drafting, editing, repurposing, and content production while maintaining editorial excellence. • Build prompt libraries, governance standards, editorial QA, and scalable human review processes. • Transform a single strategic idea into multiple high-quality content formats across channels. • Evaluate emerging AI tools and implement best practices that improve efficiency and quality. • Turn Customer Insights into Storytelling • Conduct customer interviews and uncover behavioral insights, trust drivers, and decision journeys. • Apply behavioral science and jobs-to-be-done research to shape messaging and content strategy. • Translate complex healthcare and higher education topics into clear, engaging, human-centered stories. • Develop content that resonates with students, campus leaders, and executive decision-makers. • Drive Multi-Channel Distribution • Build integrated distribution strategies across owned, earned, social, executive, and partner channels. • Partner with PR and Social leads to grow executive thought leadership through LinkedIn, newsletters, podcasts, PR, and community partnerships. • Maximize reach by strategically repurposing content across formats and audiences. • Develop Original Research & Intellectual Property • Identify opportunities for proprietary research and partner with internal stakeholders and external partners to develop studies, benchmark reports, surveys, and data-driven insights that strengthen TimelyCare's market authority. • Create annual reports, student mental health indices, benchmark studies, surveys, and AI and well-being research. • Leverage original research to fuel SEO, PR, executive thought leadership, sales enablement, and demand generation. • Elevate Executive Storytelling • Partner with executive leaders to build recognizable thought leadership platforms. • Ghostwrite articles, opinion pieces, keynote presentations, executive communications, and social content. • Translate complex expertise into authentic, accessible stories that build credibility and trust. • Measure Content Impact • Build a measurable content marketing system focused on business outcomes. • Track and optimize KPIs including share of voice, brand search, influenced pipeline, executive engagement, assisted conversions, audience growth, returning readership, and content engagement. • Conduct content audits and deliver actionable performance insights to leadership. • Establish scalable content processes and perform additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

🎯 Requirements

• 5+ years of experience in content marketing, editorial strategy, journalism, or thought leadership within B2B SaaS, healthcare, higher education, technology, or mission-driven organizations. • Proven success developing editorial strategies that build brand authority and measurable business impact. • Exceptional writing, editing, interviewing, and storytelling abilities across multiple formats. • Experience transforming customer research, executive insights, and complex subject matter into engaging content. • Demonstrated experience building AI-enabled content workflows and leveraging generative AI to improve content operations. • Experience creating executive thought leadership programs and ghostwriting for senior leaders. • Strong understanding of content distribution strategies across LinkedIn, newsletters, PR, podcasts, social media, SEO, and owned channels. • Experience developing original research, proprietary content, surveys, reports, or data-driven storytelling initiatives. • Strong understanding of content performance measurement, attribution, audience engagement, and marketing analytics. • Experience working cross-functionally with Brand, Creative, Communications, Product Marketing, Sales, and executive stakeholders. • Experience within healthcare, mental health, education, future of work, or technology industries is strongly preferred. • Background in editorial organizations, journalism, or publications is a plus.

🏖️ Benefits

• Paid Company Holidays + No work on your birthday! • Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community • Variable bonus eligibility on a quarterly basis • Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance • Company-paid group Life Insurance + Company-paid Short Term Disability • Concierge benefit support services • 401(k) with employer match • Free access to TimelyCare virtual medical and mental health support • Mission-Driven Purpose with a Supportive Team Culture