Senior Manager, Social Media

Job not on LinkedIn

🔥 2 hours ago

🌵 Arizona, California, +12 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌲 Oregon – Remote 🎸 Mississippi – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform that centralizes payroll, workforce management, HR, benefits, talent management, and workforce analytics. It is offered primarily as a SaaS solution to medium and large employers to streamline HR, payroll, and workforce operations.

📋 Description

• Serve as the day-to-day lead for external social media agencies — setting direction, managing deliverables, and holding partners accountable to strategy and KPIs. • Identify, onboard, and manage freelance content creators and small production partners to supplement agency output for HS and Legacy brands. • Define clear scopes of work, creative briefs, and performance expectations for all agency and partner relationships. • Manage agency budgets, timelines, and retainer structures; escalate risks and proactively course-correct. • Champion integration between social, brand, and creative agency workstreams to ensure cohesion across campaigns. • Own and evolve the annual social media strategy for Harvest Snaps and the Legacy Portfolio, aligned to brand objectives and business priorities. • Establish channel-specific strategies across Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging platforms — with a clear rationale for where and how each brand shows up. • Continuously monitor cultural, consumer, and platform trends to identify opportunities that keep both portfolios relevant and differentiated. • Lead the content strategy and calendar planning process, ensuring alignment with brand positioning, campaign priorities, and cultural moments. • Direct agency partners and freelancers through the full content lifecycle — from briefing and concept development through production and final delivery. • Where needed, contribute to or shape content directly, with hands-on involvement in creative concepting, copywriting, or art direction. • Ensure all content reflects a distinct brand voice, earns attention organically, and is optimized for each platform’s native behavior. • Develop influencer and creator strategies that ladder to brand awareness, cultural relevance, and trial objectives. • Identify and cultivate relationships with creators and talent partners at the right tier for each brand. • Lead contract negotiations and manage ongoing creator relationships in partnership with legal team. • Evaluate creator performance against agreed KPIs and continuously optimize investment allocation based on ROI. • Oversee community engagement strategy and execution across platforms, ensuring the brand is present, responsive, and human. • Leverage social listening tools to surface consumer insights, competitive signals, and emerging trends. • Identify and amplify brand advocates; develop programs to strengthen consumer loyalty and word-of-mouth. • Define KPIs and reporting frameworks for all social media activities across both portfolios. • Own regular performance reporting, translating data into actionable recommendations for leadership. • Connect social performance to broader brand health metrics and bring forward opportunities to optimize. • Translate social listening and engagement signals into recommendations for Brand, Innovation, and Consumer Insights teams.

🎯 Requirements

• Bachelor’s degree required; MBA a plus (may substitute for up to 2 years of experience). • 5+ years of progressive experience in social media, content marketing, or brand marketing — with at least 3 years in a role leading agency or partner relationships. • Demonstrated experience developing and executing social media strategy for consumer brands, preferably within CPG, Food & Beverage, or adjacent categories. • Deep social media platforms expertise an understanding of how the social landscape is evolving. • Experience managing and evaluating influencer/creator programs, including contract negotiation and performance optimization. • Proven ability to manage multiple brands or workstreams simultaneously, with strong project management skills. • Experience working with or creating content directly. • Collaborative cross-functional partner who can influence without authority across brand, creative, and insights teams. • Must reside within Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Indiana, Mississippi, New Hampshire, New Jersey, Oregon, Pennsylvania, Texas, Utah, Virginia, or Washington state.