Digital Advertising Manager

🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $62.8k - $91.5k / year

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

👻 Ghost score 0%

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DealerOn

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

🚘 Automotive

📣 Marketing

☁️ SaaS

💰 Private equity on 2020-02

Automotive • Marketing • SaaS

DealerOn is a digital marketing and software provider for automotive dealerships across North America. It offers the Cosmos website platform and a suite of services including responsive websites, automotive SEO, precision-targeted digital advertising, digital retailing, personalization, automation, lead generation, listings management, reporting & analytics (GA4-powered), compliance (consent and accessibility) and AI solutions (DealerOn Sidekick, OnPrompt). DealerOn serves independent dealers and multi-rooftop dealer groups, emphasizes lead generation and conversion optimization, and states it helps over 7,000 car dealers sell more cars more profitably.

📋 Description

• Manage and develop a team of digital advertising consultants to achieve company metrics, including churn rate, budget goals, monthly contact rate, and account performance • Hire, terminate, and oversee employees • Develop training curriculum for Digital Advertising Trainees and the broader team • Conduct regular one-on-one meetings to ensure continuous feedback and professional growth • Act as a primary escalation point for high-profile clients and complex account issues • Oversee monthly budget management and updates • Maintain KPI reports for senior management • Ensure accurate monthly billing and reconciliation reporting with the billing team • Hold Digital Advertising Supervisors accountable for weekly and monthly KPI performance • Support OEM digital advertising programs with the OEM team • Train, coach, and mentor digital advertising consultants to deliver outstanding client service and maximize account retention • Identify at-risk clients and develop strategies to mitigate churn and improve performance • Design and implement process improvements with department leadership • Collaborate with Specialist Managers and teams to improve consultant support • Work cross-functionally with client-facing teams to align processes and coordinate with website, sales, and SEO counterparts

🎯 Requirements

• Bachelor’s degree or equivalent experience • 7 years’ experience in digital ad operations and programmatic advertising • 5 years’ experience in management role • Demonstrated success managing multiple digital advertising clients • Advanced proficiency with Google Analytics, Google Ads, Bing Ads, and Facebook Ads Manager • Strong knowledge of Search Engine Marketing (SEM) • Excellent communication skills with high attention to detail and proven ability to meet deadlines • Automotive industry experience preferred • Background working in a fast-paced, high-growth environment preferred • Strong organizational skills with the ability to prioritize changing demands preferred • Dependable, adaptable, and proactive in solving problems preferred • Must be a US resident • Successful candidate must pass a background check

🏖️ Benefits

• Medical, dental and vision insurance • Company matched 401K plan • Flexible PTO + Sick Leave • 6 weeks paid Parental Leave • 8 Paid National Holidays • Company-paid basic Life Insurance • Voluntary supplemental Life Insurance • Voluntary long-term/short-term disability insurance • Voluntary Pet Insurance • Optional Healthcare/Dependent Care FSA Account