Head of Product Growth

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Dearest

WebsiteLinkedInAll Job Openings

2 - 10 employees

🏥 Healthcare

👥 B2C

💰 Non Equity Assistance - Dearest on 2022-06

Healthcare • B2C

Dearest is a patient advocacy and care‑coordination service (branded as Dearest Care) that matches patients and caregivers with dedicated, experienced healthcare advocates—nurses, physicians, pharmacists, social workers, and care coordinators—to help navigate appointments, paperwork, insurance approvals, and next steps. The company supports a range of health needs (new diagnoses, chronic illness, cancer, dementia, senior care, disability support, equipment procurement, etc. ), is covered by Medicare and many Medicare Advantage plans nationwide, and emphasizes rapid access (avg. 24 hours to connect), large-scale experience (27,000+ patients served) and a team of trained advocates (103+). Dearest positions itself as an independent partner to patients and families, focused on care coordination, insurance navigation, and connecting people with appropriate doctors and services.

📋 Description

• Own the full activation-to-show funnel: landing page → eligibility check → intake → booking → confirmed show to advocate intro call. • Run a weekly experimentation cadence: prioritize hypotheses, ship tests, analyze results, document learnings, and kill or scale fast. • Build and optimize lifecycle flows (email/SMS) in Customer.io to drive bookings, reduce no-shows, and re-engage drop-offs. • Fix the leaks: diagnose drop-off at every funnel step (eligibility entry, MBI input, booking flow, show rates) and ship targeted improvements. • Own funnel measurement: clean event tracking, consistent step definitions, dashboards the whole company trusts, and proactive reporting so leadership is never surprised by a trend. • Stand up a referral motion: turn happy patients into a repeatable source of new eligible patients, friends-and-family invites, and word of mouth. • Improve retention and revenue per patient: identify and test paths from first call to long-term engagement. • Partner tightly with performance marketing on lead quality and message-to-funnel continuity, and with operations on advocate scheduling and capacity. • Communicate clearly and constantly: what changed, what moved, what's next.

🎯 Requirements

• 3–7 years in growth, with direct ownership of a consumer funnel from landing page through a booked-and-showed appointment, call, or equivalent high-consideration conversion. • A track record of moving activation, booking, or show-rate metrics that you can walk through in detail — what you tested, what worked, what failed, and why. • Hands-on lifecycle experience: you've personally built flows in Customer.io, Braze, Iterable, or similar. • Analytics self-sufficiency: you pull and interpret your own data (SQL, GA4, Mixpanel, Amplitude, or similar) and don't need an analyst to know what's happening. • Scrappy shipping ability: landing page tools, no-code/low-code, light scripting or AI tools — you find a way to test without engineering. • Extreme bias to action: fast response times, short cycle times, and visible urgency. When something breaks, you're on it in minutes, not days. • Clear written communication and the judgment to flag problems early rather than letting them surface downstream. • Preferred: experience in Medicare, healthcare, insurance, benefits, or other trust-heavy, compliance-constrained consumer categories. • Preferred: experience marketing to older adults, caregivers, or families navigating healthcare. • Bonus: you've built a referral program or organic/word-of-mouth loop that worked.

🏖️ Benefits

• Health insurance • Flexible working arrangements • Professional development opportunities