Technical Product Marketing Manager

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Defense Unicorns

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

🎖️ Defense

💰 Seed Round on 2022-10

Consulting • Logistics • Defense

Defense Unicorns is a cutting-edge technology company focused on transforming the way the U. S. Department of Defense (DoD) procures and deploys mission-critical software capabilities. Through its Airgap App Store and Unicorn Delivery Service (UDS), Defense Unicorns offers a centralized marketplace of trusted, pre-approved applications designed for rapid, secure, and compliant deployments in the most secure and complex DoD environments. The company emphasizes speed and reliability in software delivery, catering to various missions across domains such as Army, Navy, Air Force, and Space Force. Defense Unicorns meets the unique challenges of DevSecOps for defense systems, ensuring operational adaptability and security in mission-critical software deployments.

📋 Description

• Develop and execute end-to-end go-to-market strategies for new products and features • Define target audiences, positioning, messaging, and product narratives • Support product naming, launch planning, adoption, and post-launch optimization • Establish go-to-market foundations for products entering new or undefined markets • Build deep technical expertise across the Defense Unicorns product portfolio • Translate complex technical concepts into clear, differentiated customer value • Create solution briefs, white papers, technical blogs, and web content • Develop presentations, launch materials, videos, demos, and use-case narratives • Partner with Product and Engineering on repeatable technical demonstrations • Conduct market research and competitive analysis • Translate market intelligence into positioning, messaging, and go-to-market recommendations • Use qualitative and quantitative insights to improve marketing execution • Serve as a product evangelist for Defense Unicorns products and philosophies • Communicate the value of Defense Unicorns capabilities within the defense industry • Recommend improvements to products, services, and market adoption • Operate effectively amid ambiguity and establish structure for new market offerings • Travel approximately 35%–45% to engage customers, communities, partners, and industry stakeholders • Report to the Head of Product Marketing and collaborate with Product, Engineering, Growth, and other cross-functional teams

🎯 Requirements

• 4+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function • Experience executing go-to-market programs for technical products, platforms, or capabilities • Experience supporting or owning product or feature launches • Experience developing product positioning, messaging, technical content, or sales enablement materials • Strong understanding of modern software development and DevSecOps concepts • Ability to quickly learn complex technical products and communicate their value to technical and non-technical audiences • Strong technical and creative writing skills • Strong interpersonal, presentation, and communication skills • Experience collaborating across Product, Engineering, Marketing, Sales, or Growth teams • Strong project management and organizational skills with the ability to manage multiple priorities • Ability to operate effectively with some ambiguity while seeking context and alignment when needed • Ability to communicate and collaborate effectively in a remote work environment • Experience with defense, national security, federal government, or highly regulated customers preferred

🏖️ Benefits

• Medical/Dental/Vision • Premiums are 100% Company Paid • Health Savings Account • Life Insurance • Disability Insurance • 401k Retirement Plan • Company Stock Options • Home Office Budget • Flexible Time Off (FTO) • Federal Holidays • One week for Thanksgiving • Two weeks for Christmas and New Year’s • Paid Parental Leave • Reimbursement for approved trainings/subscriptions • Conferences (travel, lodging, and fees)