Associate Director, Patient & Digital Marketing

🕒 June 1

🗽 New York – Remote

🗽 New York – Remote

💵 $181.4k - $204.2k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Definium Therapeutics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🧬 Biotechnology

💊 Pharmaceuticals

Biotechnology • Pharmaceuticals

Definium Therapeutics is a clinical-stage biotechnology company developing precision psychedelic-derived therapeutics for psychiatric and neurodevelopmental disorders. The company focuses on pharmaceutically optimized formulations of lysergide (LSD) and an R-enantiomer of MDMA to treat conditions such as major depressive disorder, generalized anxiety disorder, and core symptoms of autism spectrum disorder, advancing candidates through preclinical and clinical trials with a science-led, evidence-backed approach.

📋 Description

• Develop and execute patient / consumer marketing strategies and annual brand plans to support the successful launch and commercialization of DT120 • Manage key patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, campaign execution, performance measurement, and optimization • Drive digital patient engagement strategy, including branded and unbranded web experiences, CRM, social media, search, and other non-personal promotional initiatives • Oversee the promotional review process (MLR/PRC) to ensure all patient-facing marketing materials are compliant with regulatory requirements • Partner with Medical Affairs, Market Access, Patient Services, Sales, and cross-functional commercial teams to align patient engagement strategies with broader business objectives • Direct external agency partners across creative, digital, media, analytics, and market research to deliver high-impact, ROI-driven initiatives within budget • Translate patient, caregiver, and market insights into actionable strategies that strengthen engagement, differentiation, and launch readiness • Support patient advocacy, congress, and community engagement initiatives that enhance awareness, education, and brand presence

🎯 Requirements

• Bachelor’s degree in Life Sciences, Marketing, Business, Communications, or related discipline; advanced degree preferred • Minimum 8 years in the pharmaceutical, biotech, or healthcare industry, with experience in patient / consumer marketing, digital marketing, and product launch support • Deep understanding of pharmaceutical regulations governing patient / consumer promotion and digital communications • Experience with branded and unbranded patient / consumer marketing required • Proven ability to lead initiatives and influence cross-functional teams in a matrixed environment • Proficiency in analyzing market trends, competitive intelligence, patient insights, and campaign performance to inform strategic decision-making • Skilled in cross-functional collaboration; intellectually curious, solutions-oriented, and effective at communicating and socializing strategic recommendations • Launch experience in the U.S. pharmaceutical market required • Experience with digital engagement platforms, CRM, web strategy, social media, and non-personal promotion required • Experience in CNS / psychiatry, specialty pharmaceutical, or complex treatment categories preferred • Experience with REMS products or novel treatment delivery models preferred • Ability to synthesize complex clinical, market, and customer data into actionable strategies • Strong presentation skills and ability to influence senior, cross-functional, and agency stakeholders • Ability to travel as required; average 10–20%, with higher travel during key launch periods

🏖️ Benefits

• 100% paid health benefits including Medical, Dental and Vision for you and your dependents • 401(k) program with company match and vesting after the turn of the first month after your start date • Flexible time off • Generous parental leave and some fun fringe perks!