Growth Marketing Manager

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DemandTec

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🛒 Retail

🤖 Artificial Intelligence

SaaS • Retail • Artificial Intelligence

DemandTec is an AI-powered SaaS platform that helps retailers and suppliers optimize lifecycle pricing, promotions, markdowns, and trade fund collaboration. It unifies pricing, promotions, markdowns, and deal management on a single platform, applying demand science and automation to protect margins, improve consumer price perception, and streamline supplier-retailer collaboration and deal reconciliation.

📋 Description

• Own demand generation across digital channels, from paid media and account-based marketing to marketing automation and campaign execution. • Design and execute multi-channel demand gen programs targeting enterprise retail and CPG buyers across the full funnel, from awareness through pipeline creation. • Own paid media strategy and execution across LinkedIn, Google, and programmatic channels. • Develop and run ABM campaigns targeting named expansion accounts and key new logo targets in the retail and CPG segments. • Track and report pipeline metrics weekly.

🎯 Requirements

• 4 to 6 years of experience in B2B demand generation or growth marketing, ideally at a SaaS or enterprise technology company. • Proven record of generating pipeline and reporting on revenue impact, not just lead volume. • Hands-on HubSpot experience required; admin-level expertise preferred. • Strong digital advertising skills: LinkedIn Campaign Manager, Google Ads, and experience managing paid budgets. • ABM experience: you have run targeted account campaigns with account selection, multi-touch sequencing, and sales coordination. • Analytical by default: you track what works, cut what does not, and iterate based on data. • Strong project management skills and the ability to execute against a complex campaign calendar across multiple initiatives.

🏖️ Benefits

• Health, dental, and vision insurance • 401(k) • Paid time off • Professional development support